The title of the article next to a photo of a man holding a laptop.

5 Ways Event Software Can Enhance the Attendee Experience

Planning events is a big job. Whether you’re hosting a small dinner or a large fundraiser, your goal is likely the same across the board—you want to engage your members and build community. More so than fundraising or making a name for your association, using your events to build community is the most important investment you can make. 

But how can your association plan events that consistently excite guests? It’s exhausting and unnecessary to reinvent the wheel every time, but you also want attendees to know you’re putting in the effort to give them a great experience. 

That’s where event software can help. Whether you leverage auction software or a Salesforce event app, these platforms have plenty of features to enhance your events for every attendee. Let’s explore ways that quality event platforms can help you give your guests the best experience possible! 

1. Make it easy to register and check-in

Your attendees’ experience doesn’t begin with the event itself. It begins from the moment they decide to register! You want to ensure this process is smooth from the get-go so signing up for your event is easy for guests. 

The simplest way to give your audience a positive experience is to use apps that streamline registration and check-in for both you and your guests. These apps offer features like:

  • Notifications. Your event attendees will be on the go, making connections and juggling the schedule of your event. You can remove the pressure to check the schedule by using an app with notifications that keep them on time and alert about what’s next. 
  • Networking features. Most event-goers don’t have time to exchange phone numbers with everyone they meet or attend every breakout session they’re interested in. Using an event app opens up possibilities for attendees to create a profile and use messaging and in-app meeting features to further connect. 
  • Interactive maps. Nobody wants to wander around a venue trying to find the item on their schedule when they could easily use an app to help them navigate to their next location. Give your guests peace of mind that they won’t miss a session or meet-up with interactive maps of the event site.
  • Forms for surveys and feedback. Rather than sending a survey a week after the event, allow your guests to provide feedback in real-time, when their thoughts are fresh. 

Each feature will help you welcome members and guests to your community from the moment they sign up to attend an event. You want your audience to know that they’re not just guests at your event, but that they’re being cared for before, during, and after. 

2. Let guests participate from anywhere

Life happens—sometimes well-meaning members can’t attend your event despite their best efforts. Letting guests join from the comfort of their homes and still have the full event experience can greatly enhance the success of your event.

The best way to prepare for this scenario is to choose event software that enables you to shift an event to a hybrid or virtual format when necessary.

For example, if you’re hosting a silent auction, there are online auction platforms that enable guests to browse and bid on items from anywhere with these key features:

  • Online auction catalogs. With online bidding, guests can browse your full catalog of auction items and have a seamless visual experience. On some platforms, your auction app can even be customized to match your branding, which gives you the freedom to adapt your fonts, colors, and more.
  • Mobile bidding. Mobile bidding is a simple way to boost auction participation and provide an exciting bidding experience. No more waiting around to bid or keeping your guests in limbo when they wish they could enjoy their evening—they get to do what they want with their phone, in-person or remotely. Notifications ensure your guests will never miss a bid, and you’ll raise more money because of it.
  • Livestreaming. Use a native livestreaming tool so remote guests don’t have to worry about lag time or needless extra steps. They simply use the app to watch the event, bid when they want, and enjoy a seamless experience. 

Hybrid events give your association and your guests the best of both worlds: the quality of an in-person event with the flexibility to attend from anywhere. This leads to more accessibility for your audience and engagement from every attendee.

3. Set up an event microsite

You want your members to have somewhere to go when you send marketing emails and promotions before the event. The easiest thing to provide is a microsite or landing page that serves as a one-stop shop for all of their event questions and needs.

Your microsite should be optimized to serve your guests, and the right event software can help you easily create a custom event page that includes all the information guests need, such as:

  • Informational flyers
  • Registration links
  • An FAQ section
  • Contact information for guest questions
  • Photos of last year’s event

A microsite isn’t just a promotional page—it’s the place where all of your event information will live, and it serves as your guests’ first look at what they can expect from the event. Be sure to share your microsite across your marketing channels to reach as many people as possible! 

4. Keep guests engaged with push notifications

It’s a no-brainer that remote guests need to stay engaged throughout your event—they have so many distractions that could pull them away. But you might be surprised at how easily in-person guests can become distracted too. 

With in-person bidding at an auction, for example, guests have to wait in lines to write down their bids, walk around auction tables, and do all the mental work required to keep up with the items they’ve placed bids on. If they get swept up in a conversation with a friend or distracted by a speaker, their best bidding intentions could go out the window. Event software like mobile bidding platforms can keep these problems at bay for both remote and in-person guests through gentle push notifications that let guests know when they’ve been outbid. 

Take a look at this example that illustrates some of the features a mobile bidding app provides:

A screenshot of an online auction item bidding screen.

In this example, guests are provided with a snapshot of all the information they need to know about an item so they can quickly make informed decisions. They can understand exactly how much time they have before a bid closes and can see an overview of their status.

Without an app like this, your guests are tasked with tracking every item they’re bidding on, rather than enjoying their time at your event and placing bids on their favorite items through the simple reminder of a push notification! 

5. Streamline follow-up communication. 

The success of your event day is extremely important, but much of your association’s work will continue afterward. You need to maintain your event’s momentum and keep members involved far beyond one event. 

Thankfully, many event platforms come equipped with marketing automation features that simplify communication for your staff and members. Specifically, these features help you send relevant, personalized follow-up messages that round out attendees’ positive experiences. 

Some things you can do in these messages to show appreciation and provide valuable information to your guests include:

  • Thanking every attendee personally
  • Recognizing donors for their contributions
  • Asking for feedback on how you can improve the next event

Lastly, sending out a quick post-event survey gives guests a chance to feel personally involved and appreciated. Remember that while you want your survey to yield practical and helpful results for your association, you really want to ensure that your association members have a voice. They’re paying to be involved in an association that understands and hears them, so make sure they see tangible results.

What’s next for your association is to evaluate different event platforms and then determine the best fit for your needs. No matter what platform you choose, event software opens up a world of possibility and success for both your association and your guests. From mobile bidding and remote capabilities to post-event surveys, you can create a seamless experience that leaves guests saying “I can’t wait to do that again!” 

This guide explores proven ways to retain association staff members.

How to Retain Your Association’s Staff: 4 Best Practices

Your association’s staff facilitates your programs, ensures members continue their engagement, and manages all day-to-day operations. Just like you aim to create a positive member experience, you should also cultivate a positive work environment for your staff. Doing so will help you retain top staff members, reducing turnover and maintaining consistent operations. 

Retention is impacted by numerous factors, including compensation, professional satisfaction, and work culture. Associations interested in taking an active approach to improving retention should consider starting an employee engagement program. These programs aim to retain staff by identifying their top concerns, implementing structured paths for improvement, and regularly checking in with employees to verify their success. 

To help your association improve staff retention, this guide will explore three best practices you can incorporate into your employee engagement program. 

1. Show your appreciation. 

Your staff works hard, and a simple “thank-you” can go a long way toward making them feel like an integral part of your organization. Of course, you can improve retention by expanding your efforts to ensure your staff feels valued and appreciated. 

While verbal and public appreciation can be meaningful for many employees, consider incorporating more tangible benefits into your association’s employee appreciation strategy. For example, eCardWidget’s guide to recognition awards suggests a few bonuses that associations could give top employees:

  • Physical awards. Certificates, plaques, and trophies are tangible representations of all that your staff has done for your association. Design physical awards for specific achievements, such as a plaque for a work anniversary; or create an award that’s regularly handed to different employees, like an employee of the month trophy. 
  • Perks. Little perks like branded merchandise add up to create a more positive, appreciative work environment. These perks can be given individually or along with another award. For example, the staff member who receives employee of the month might also get access to a VIP parking spot.
  • Time-off. Appreciation awards can take the form of compensation, such as extra time off. Give employees an extra day off, allow them to work a half day, or double their lunchtime. 
  • Celebration lunch. If you want to appreciate multiple employees at once, a celebration lunch provides an effective way to bring your staff together to socialize with one another and be honored all at once. 

Outside of leadership appreciating staff, consider also implementing a peer-to-peer recognition program. This could take the form of a bulletin board where employees leave positive comments, direct emails where leadership is CC’d, or opportunities for employees to present awards from leadership to each other. Doing so can create a culture of appreciation and allow employees to be recognized for day-to-day accomplishments leadership may not always notice. 

2. Offer paths for growth. 

Employees appreciate careers that allow them to grow and advance. Often, employees will change jobs if they feel a position at a different organization offers clear paths for advancement. Ensure your association provides opportunities for growth by following these strategies:

  • Meet with staff about their growth and development. Ensure your association’s staff are aware of advancement opportunities that align with their career path. Talking with staff members individually during performance reviews or check-ins demonstrates that you’re taking each employee’s career growth seriously. Additionally, you may discover that staff members want to grow in different ways, allowing you to guide them individually in a direction that fits their professional goals. 
  • Provide training opportunities. Your association likely offers online courses to help members advance their careers. Provide your staff with the same opportunities. This could be free access to your association’s courses or giving them designated time during the work day to complete external training courses. 
  • Allow employees to share ideas and feedback. Let your staff influence not just their own career paths, but the direction of your association as a whole. Regularly surveying your staff to gather feedback can provide valuable insights into how your association could improve, while also ensuring staff feel heard. 

As your staff begins following these paths to professional growth, ensure you have opportunities for them to demonstrate their skills. For example, if you have an employee interested in expanding their technical skills, you might give them a chance to partner with your technical team to complete a project for your website. This allows employees to showcase their growth and feel that their work to advance is paying off.  

3. Cultivate a positive work environment. 

How do your staff feel about coming to work every day? While the workplace may not be fun, it can be a rewarding environment that allows employees to focus, feel motivated, and know they’re supported. You can make your association’s work environment more positive by:

  • Providing and updating employee resources and tools. All of your staff should have the equipment and resources they need to complete their daily tasks. This might entail ensuring each team has enough members to manage their workload or updating your association management software if the organization has outgrown its current system.
  • Host engagement events. Give your staff an opportunity to get to know one another and build comradery outside of a work environment. These can be events hosted by leadership, such as an employee volunteer day, or you can let individual staff members plan and oversee engagement events. Letting staff take the lead can free up the time of executives, but be sure to set a few parameters, such as the event’s budget per person. 
  • Create a corporate philanthropy program. As mentioned, showing your commitment to giving makes staff feel motivated by their employer. One easy philanthropy program to implement is matching gifts. Double the Donation’s guide to starting a matching gift program outlines the core steps: set a budget and gift parameters, create an application form, inform employees about your program, and facilitate donations when employees give. 

When making changes to your work environment, consider how you can align your association’s values and work culture. Doing so will increase employees’ trust in your organization by showing you’re committed to your stated ideals. For example, an association that has a value of community would likely want to focus on programs that inspire collective action and collaboration rather than facilitating competition. 

4. Offer workplace giving opportunities.

Employees want to work for organizations that promote social good. In fact, a Forbes survey of 2,000 U.S. employees found that 76% of workers want to work for companies that positively impact the world.

Show your association’s staff your commitment to making a positive difference by offering workplace giving opportunities such as:

This image shows common types of workplace giving, which can be helpful for engaging and retaining your association's staff.
  • Matching gifts. As an association leader, you understand the importance of members’ donations. If it’s in your budget, offer to match employees’ donations to eligible nonprofits.
  • Volunteer opportunities. Either host team volunteer opportunities to support local charities or encourage individual volunteerism through volunteer grants.
  • Donation stipends. Provide employees with funds specifically for donating. Give your team a list of potential causes for employees to donate to or let them choose the nonprofit organization themselves. 
  • Paycheck deductions. Infuse charitable giving into your workplace’s culture with payroll deductions. Enabled by online payroll systems, your association’s employees can opt to have a portion of each paycheck go to a nonprofit of their choice.

Employee giving software can simplify these opportunities and make it easier for your association’s employees to participate. These giving platforms come equipped with tools for employee donations, matching gifts, volunteer management, fundraisers, and more.

No matter which programs you launch, offering workplace giving communicates that your association supports its employees’ philanthropic efforts. In turn, they’ll be more engaged at work, leading to higher productivity and retention rates.

Retaining your association’s staff year-to-year ensures your organization maintains a professional, skilled team who can provide a consistent experience for members. Persuade your staff to stick around by implementing an employee appreciation program, listening to their feedback, and striving to create a workplace where employees can succeed and thrive.

Align your marketing strategy and nonprofit website with these tips.

Your Marketing Strategy and Your Website: 4 Best Practices

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? It can (and should!) be your organization’s website.

Your association’s marketing strategy likely includes a handful of channels that you use to share your offerings and engage with current and potential members—social media, email marketing, events, webinars, and virtual events, SEO, maybe some ads, and…a website. All of those various channels can be made stronger and more effective with a great website serving as the hub of your marketing efforts, a place to send people from every other channel to learn more and join you.

In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. Without further ado, let’s dive in!

  1. Set clear goals for your website. 
  2. Optimize your landing pages for conversions. 
  3. Boost your site’s visibility. 
  4. Connect your social media profiles to your site. 

1. Set clear goals for your website.   

Your website has the potential to help your organization’s marketing strategy thrive. But that does not necessarily happen right out of the box. Setting and working toward clear goals for your site over time can help you transform it into the marketing powerhouse that we all know it can be.

As you’re setting your goals, consider the SMART framework and make them Specific, Measurable, Achievable, Relevant, and Time-bound. Choose 1-3 specific goals where results can be measured after a predetermined time frame, that are within reach based on your team’s capacity and current website results, and that are connected to your association’s overarching goals.

Every association’s website objectives will be different, depending on your focus and organizational purpose , but some potential goals might include:

  • Get 100 people to join your association this quarter 
  • Increase online donations by 15% this year
  • Secure 400 event registrations before May
  • Drive 10% more visitors to the website this month compared to last month

Starting with clear goals for your website can help you be more successful in building an effective marketing strategy. But, if your goals turn out loftier than you have the internal capacity or know-how to achieve, nonprofit web design company Cornershop Creative recommends you partner with a company that focuses on digital strategy to help you bridge the gap, refine your goals, and prepare your site to accomplish them.

2. Optimize your landing pages for conversions. 

To make your website an effective hub for your marketing efforts and your member engagement strategy, it needs to be optimized for action. With your new goals in mind, take steps to work toward them and encourage action on key landing pages.

That work can include updating your content with your audience and what you’d like them to do on your site in mind. You can also make updates to improve the user experience on your site. This work can get more people to stick around, engage with, and act on your content.

These types of updates might include:

  • Focusing on the action that you want visitors to take and making it as obvious and easy as possible to do
  • Shortening and simplifying forms to make them easier to complete (and to increase the chances that visitors will actually do it)
  • Decreasing load time to avoid frustration and site visitors abandoning a process (this is a common issue for tools like membership directories)
  • Making the pages accessible so that everyone can use them as they’re intended
  • Making the pages mobile-friendly to prevent frustration from those visiting from smaller screens
  • Branding your pages so that they are clearly related to your organization to instill trust
  • Running A/B tests to continually optimize the content and design elements on your most important pages

Ideally, you’d create a website that is fully optimized for conversions on every page that a visitor might land on. However, it’s more realistic to focus on a few really important pages that you can then funnel traffic to through your marketing strategy to meet your goals.

3. Boost your site’s visibility.  

So your site is working toward goals and is optimized for conversions, but what good is that if no one is finding you? You can boost your website’s visibility in a variety of ways, but getting more of your target audience to click through to your website from other places around the web is a primary objective.

These methods and goals will typically be built into your marketing strategy and might include:

  • Nonprofit search engine optimization (SEO) best practices. These include making both technical and content updates to improve your chances of ranking organically within search engine results pages and to make your website better for both bots and real people.
  • Paid ads through the Google Ad Grant. According to Cornershop Creative’s guide to Google Grants for nonprofits, this grant helps you drive even more search traffic to your site with a free $10,000 monthly ads budget.
  • A solid social media strategy. This includes consistently posting and using social media ads to send followers and other potential new members to your website from the places on the web where they’re already hanging out.
  • An email marketing strategy. Your strategy should engage your recipients and convince non-members already interested enough to have given you their email address to click through to your website and eventually join your association.

However you decide to do it, a strategic plan to continually send new (and returning!) visitors to your website is a must if you want your website to be able to work its magic and help you meet your goals.

4. Connect your social media profiles to your site. 

The best marketers know that to capture an audience, you go to them rather than expecting them to find you in a digital maze.

With that mindset, make sure you’re including social media links across your website so that visitors can see the platforms that you’re active on and choose to stay in touch if they’d like. Encourage social media visitors to like, comment on, and share your social media posts. 

To take things one step further, you could use your current members and followers to spread the word to their personal networks. To incentivize this type of social sharing amongst members, you could:

  • Gamify sharing with giveaways and shoutouts.
  • Spotlight (and tag) individual members—a regular post like “Member of the Month” encourages that member to share the post with their family and friends.
  • Create great content—no one wants to share a post that’s poorly written, boring, or irrelevant to their network.

You might already know the difference that awesome association management software can make for your staff. Your website has a similar opportunity to take your organization’s marketing strategy to the next level— expanding your current audience and meeting more of your organizational goals.

But that’s only possible if you take the time and effort to make it work for you! Following these four best practices will set you on the right path to a website that makes your organization’s wildest marketing dreams come true.

Now, you might be thinking, “All of that sounds wonderful, but who has the time?” Don’t give up on your website just yet! Partnering with the right nonprofit web design company can help take much of the website strategy work off your plate, giving you the time and space to focus on your mission and members while their team handles the rest. 

Best of luck!

Check out our guide on AMS platforms and how they can benefit your association.

AMS Platforms: A Comprehensive Guide for Associations

Running an association can be an incredibly rewarding experience. From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. 

Without the right capabilities in your association management software, it can be very difficult for your team members to navigate your association’s wealth of data in order to make the best possible strategic decisions.

If you tend to add different software solutions to your toolkit on an as-needed basis in order to keep up with your association’s growing needs, you already know that this approach can quickly become unmanageable. Instead, investing in a centralized AMS platform will be the smarter move. 

While software solutions address specific needs and will typically require individualized solutions for connecting them into your broader system, an AMS platform is the broader system that comes preconfigured with the tools you’ll need and can be easily expanded to include more. 

Upgrading to a robust, centralized AMS platform can be a particularly smart move for more established associations with a large membership

If you think an association platform might be the right tech decision for your team and want to learn more, then you came to the right place. After this guide, you’ll be able to answer these questions:

  1. What is an AMS platform?
  2. What is the difference between an AMS platform and association software?
  3. What are the benefits of using an AMS platform?
  4. What AMS platform should you choose?

Making tech upgrades can be a daunting task for associations, but taking it on an entirely solution-by-solution basis can easily over-complicate things. Don’t miss out on all the features and benefits that a more holistic solution like an AMS platform can bring your team.

Are you ready for an AMS platform that can handle your administrative duties for your association?
What is an AMS platform?

1. What is an AMS platform?

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. An AMS platform should also have capabilities to build upon its codebase and connect to other software to grow as your association does.

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well.

With association software, the ability to integrate each separate solution is crucial if you want the perfect, streamlined toolkit for your needs. Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between.

But with an association management platform, these tools can all be available— without the integration process. A comprehensive platform will contain (or easily add) the essential tools and serve as a foundation to continue growing your toolkit. You can expand your platform to include:

Your AMS platform can expand and be built out with various tools like member registration tools, database tools, website builder, etc.
  • Member registration capabilities
  • Cloud-based member database
  • Website builder
  • Email marketing options
  • Online store
  • Online event registration
  • Online payment and donation processing

You may already be using various association software solutions to address these functions separately, so why should you make the complicated switch to a whole new platform? Let’s take a closer look at the difference between software and centralized platforms.

What is the difference between an AMS platform and association software?

2. What is the difference between an AMS platform and association software?

Platforms are constructed to allow other software functionality to be built on it within the same technical framework. Software solutions have more focused capabilities and are constructed to accomplish a more specific and limited set of tasks.

Let’s give a common example. Like platforms, today’s smartphones have their own operating systems and core sets of built-in functions. But they also have the ability to be built out and expanded with additional apps that are built especially for your smartphone’s code.

Platforms give you the ability to more easily do things that were not originally included in the original version of the platformand that’s what’s so useful about them.

On the other hand, a simple software solution’s code, customizations, and functionalities are completely separate from your other tools. While you maybe can customize your association software to fit your needs or even integrate them with other management tools, you need to also be aware of each tool’s differences to gain a comprehensive look at your association.

Membership Management

Both AMS platforms and association software can handle member management, but AMS platforms take it to the next level with its' unique features.

Association software usually has some sort of membership management functionality, but will probably need an outside CRM with integration capabilities. Using a constituent relationship management system is important for keeping all your data on your members in one organized place. Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement.

Rather than complete separate integration and customization projects with other membership software, you can choose an AMS platform that is fully native to your specific CRM system (like Salesforce). This way:

  • Your data is consolidated.
  • Both your CRM and association software run on the same code.
  • Member profiles are well-rounded and have a single, accurate information source.

Event Management

Event management is crucial for both AMS platforms and association software, though its capabilities are going to be more efficient with platforms.

Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. When you manage events, your association software should be able to support essential functions from registration to post-event data analytics. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. 

On the other hand, AMS platforms are configured from the beginning to provide built-in connections across all of your essential tools and features. With an association platform, your event management tool and member management tool are both based in the same place. This allows you to more easily look at trends over a wide time period, drawing data from all different sectors of your operations without ever having to leave the core of the platform.

Payment and Accounting

You need robust payment and accounting abilities with your AMS platform or association software, with AMS platform's being more comprehensive and secure.

Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming. Your association software toolkit probably includes some sort of payment processor and accounting tools, but the financial data that your software is collecting isn’t being fully utilized if it’s not positioned within a broader scope.

However, imagine the informed decisions your association can make when you have all your financial data, event data, and membership data, centralized in one location.

An AMS platform will have a full profile on each of your members, providing you with not only robust member profiles but also give insights to help you identify and pursue membership goals, like improving your member renewal rates.

Association Software vs. AMS Platform 

To recap, the main differences between association software solutions and AMS platforms are that:

  • Platforms are solutions that are made to extend their original design with additional built-in tools to perform functions that weren’t originally included.
  • An AMS platform is the foundation for a broader management system. Building on your foundation, a comprehensive ecosystem can flourish.
  • Association software is much more specific and typically needs special capabilities to integrate with other tools, like your CRM or event management software.

Making the transition to a platform can certainly be an important investment for your association. The whole process might involve updating your data architecture or rewriting some of your website’s code.

However, if you seem to be constantly adding and integrating new pieces of software to support your growing association, a centralized AMS platform will grow with you. In the end, the switch will help to save your association time and money.

What are the benefits of using an AMS platform?

3. What are the benefits of using an AMS platform?

If your association decides to upgrade to an AMS platform for your management needs, you’ll ensure that all your tools speak the same language and share data more freely. This doesn’t just save time and energy for your association’s staff, but also makes your members’ lives easier. 

Your AMS platform functions on one codebase and common language, making it easier for your staff and team to use as well as your members.

Benefits for your association’s staff

If you want your association’s staff to be spending more time on engaging your members and planning events, your association should switch to a platform solution. An AMS platform will provide your association with all these perks:

  • Easier data migration. The best benefit of a platform solution is that all your data will be truly centralized in a database. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research.
  • Data-driven decisions. Your association deserves to make future decisions based on accurate, real-time, and reliable data. When you invest in a platform, you have access to data from all software streams. Since your data is within the same platform, you know you are pulling information from the right source. 
  • 360-view of member engagement. When your association relies on an AMS platform, you have access to a 360-degree view of your members. The best platforms are able to give you a comprehensive view of your members and let you easily locate member engagement metrics like event attendance. Using data trends pulled from your platform, you can better refine your engagement strategies for different segments of your member base.

Benefits for your association’s membership

Moving to an AMS platform solution doesn’t just make your life and your staff’s lives easier. A platform solution offers a smoother experience for your association’s members with:

  • Improved use of all association features. With an AMS platform, your members can register for courses and access association details in an effortless process. All of your operations and tools will be more closely connected, so the overall functionality of your association management system will be improved.
  • Easier access to association resources. Since all of your resources are in one place, and every feature is based on your single platform, your members will be able to access any information that they’re looking for. Make their lives easier by having readily available pages with event listings and a member directory. You can even configure a members-only portal to increase your resources’ authority. 
  • Less duplicate field-filling. Because all your data is centralized on your platform, there is less risk for duplicated field-filling or inaccurate information. Sometimes your members will fill out forms for events and then forms for donations with their personal details being submitted twice. A platform solution will intuitively compile their personal details and create member profiles by pulling data from different streams.
What AMS platform should your association choose?

4. What AMS Platform should you choose?

If you’re ready to start thinking about switching to an association software platform, start by exploring Fonteva.

Here at Fonteva, we know that platform-based solutions are the future for associations and other complex organizations. Why is Fonteva the AMS platform your association should choose?

Fonteva is an AMS platform that is 100% native to Salesforce, one of the world's most popular CRM.

Fonteva is built on Salesforce, one of the most popular, flexible, and effective CRM systems available today. This means that from the start, Fonteva’s association and membership management tools are seamlessly built into your underlying database. Other solutions boast about their CRM integration options, but Fonteva was genuinely made for Salesforce.

When you use an AMS platform, pick Fonteva for a hollistic look at your association's members through its membership dashboard.

With Fonteva, you can configure your platform solution to your association from the very beginning and simplify your activities. Investing in Fonteva will help your association:

  • Not waste time with customization. Because your platform has been configured from the start, you don’t have to tweak any tools to fit your association.
  • Eliminate data silos, point solutions, and costly integrations. You don’t have to worry about having any inactive duplicated member profiles floating around.
  • Have access to a community of coders and developers who are familiar with Fonteva. As Salesforce experts, Fonteva’s team will be able to help your association with any questions you have.

Don’t miss out on Fonteva’s association management platform. Start increasing member engagement today!

Additional resources 

Looking for more information on association management platforms and how to make your members’ lives easier? Check out the following additional resources for more guidance:

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