Choosing new association management software? Check out these top Personify competitors!

Top Personify Software Competitors for Associations

Learn about the future of association software in this whitepaper!

In the search for your next association management software, you will likely encounter Personify AMS as a popular choice. The Personify360 platform helps associations, organizations, and businesses handle complex operations — including constituent management and eCommerce — with pre-built modules, third-party integrations, and custom coding.

It might seem at first glance that Personify can provide the functionality your association needs. But before you make a purchasing decision, remember that while the Personify360 platform’s flexibility offers the opportunity for your association to customize the solution to your exact needs, users have found the platform overwhelming.

If you don’t have a dedicated IT staff whose job it will be to customize your AMS with custom coding and third-party software extensions, you might want to consider some of the top Personify software competitors:

  1. Fonteva for Associations
  2. Protech
  3. Doubleknot
  4. Salsa
  5. MemberPlanet
  6. 123Signup
  7. Sumac
  8. Novi AMS

We’re confident you can find exactly what your association needs within this list of top association management solutions! Let’s jump into the list.

Fonteva is the top Personify AMS competitor.

1. Top Personify Software Competitor: Fonteva for Associations

If you’re looking for association management software that’s easy for administrators and users, Fonteva for Associations could be the perfect Personify software competitor for you.

When you use Fonteva software, you don’t need to know how to code just to customize the platform to your association’s unique needs. The administrative interface is easy to use, letting your staff build drag-and-drop reports within the platform itself instead of exporting sizable .csv files to a third-party reporting solution. Configure events, member communities, revenue accounting, and any other popular Fonteva modules without extensive technical knowledge.

Plus, since Fonteva is built entirely native in Salesforce, you have access to the Salesforce AppExchange. If you discover a specific need Fonteva’s extensive capabilities can’t meet, you can easily install apps that are guaranteed to be compatible with the Salesforce platform.

It’s not just your administrative team that will benefit from Fonteva’s ease of use. The member interface is reminiscent of consumer apps they’re used to using to browse social media and shop online.

And if you or your users ever run into a problem you can’t solve, you have Fonteva’s full customer success team to help you out, as well as Salesforce’s community of user forums and technical support.

Fonteva is the top Personify AMS competitor for its ease of use.

What Sets This Personify Software Competitor Apart

Fonteva for Associations is powered by Salesforce, which means the solution is:

  • Available: Choosing a true-cloud solution means you can access your member database anywhere from any device.
  • Flexible: With access to the AppExchange, you can meet any business needs that Fonteva doesn’t address out of the box.
  • Secure: Salesforce boasts more than 3 million certified developers, working every day to make the platform more secure.
  • Scalable: A true-cloud solution built in the word’s largest CRM means you have all the space you need for members and admins.

Hosting your association management system in the world’s largest cloud-based CRM brings with it all these advantages and more, so you never have to be slowed down by legacy AMS solutions!

Protech is a top Personify AMS competitor.

2. Personify Software Competitor: Protech

While many association management platforms are specialized to accommodate unique associations, such as those with a donor-heavy member base, this software solution is made to provide a great management experience for all associations.

Say hello to Protech, the leading association management software provider powered by Microsoft Dynamics 365. As a 100% Microsoft-native software, Protech’s association management platform is able to connect its users to a near-limitless array of tools to enhance the power and performance of your specific association management solution.

If your association is looking for a Personify alternative that has room for endless growth and customization, Protech’s association management platform may be the software for you. You don’t have to rely on dozens of integrations to make the most of Protech’s powerful AMS, either. Right out of the box, Protech includes:

  • Streamlined, mobilize-responsive membership management tools
  • Robust marketing features, such as personalized email automation
  • Dedicated education and professional development management software
  • Built-in accounting and reporting features
  • Enterprise-level e-commerce tools

With the right association management software, your association can optimize operations across your entire organization.

What Sets This Personify Software Competitor Apart

While there are many association management platforms on the market, few of them are quite as scalable, customizable, and comprehensive as the association platform offered by Protech Associates. 

Protech’s platform uses some of the most trusted and powerful CRM technology available to build out a robust suite of membership tools. If your association already uses the Microsoft ecosystem, Protech provides the ideal Microsoft-native association management solution to enhance and integrate with your current techstack.

Doubleknot is a top Personify AMS competitor.

3. Personify Software Competitor: Doubleknot

Some membership programs, like those of visitor-serving institutions such as museums and science centers, are not structured in a way that a general association management software solution can support.

If your membership program has specific needs, why not choose a more specific solution? Otherwise, you’re left purchasing a highly customizable solution and spending money on features you don’t need or choosing a basic solution and integrating third-party software, paying for the software itself and the integration.

Museums and science centers need a solution such as Doubleknot that can provide:

  • Automatic discounts and promotions to members shopping or registering online.
  • Print-at-home or mobile membership cards, including family membership cards.
  • Gift memberships, including personalized messages to the recipient.
  • Automated membership renewal notifications sent when deadlines are approaching.

Provide a seamless member experience with the right software solution!

Doubleknot is a top Personify software competitor for museums.

What Sets This Personify Software Competitor Apart

Unlike many other types of membership programs, museum and science center membership programs often attract members with benefits on admission or special program registration.

If your members join your program because they want to take advantage of a member benefit, shouldn’t you make it easy for them to do so?

Doubleknot allows members to add a membership to their online cart and then apply their member benefit to the same purchase. And your staff can use mobile POS systems for linebusting, signing up visitors who want to move to the shorter members-only admission line.

Salsa is a top Personify AMS competitor.

4. Personify Software Competitor: Salsa

For associations whose members are primarily donors, association management software that stresses fundraising is essential. That includes arts and cultural organizations, advocacy organizations, and some higher education institutions.

Salsa is a top Personify software competitor for these situations because in addition to a robust donor CRM, you get features like:

  • Mobile-friendly online donation forms
  • Automatic gift acknowledgments
  • Event registration forms
  • Peer-to-peer fundraising
  • Online marketing

All of these features of Salsa Engage integrate with Salsa CRM, automatically updating comprehensive donor profiles with donations, pledges, fundraising event attendance, and participation in peer-to-peer campaigns.

Salsa is a top Personify software competitor for arts and culture nonprofits.

What Sets This Personify Software Competitor Apart

Not all association management solutions are perfect for fundraising-focused associations. These associations have unique needs that they can’t afford to give up.

Instead of purchasing expensive fundraising-specific add-ons, Salsa provides these features as a core element of Salsa Engage, which integrates seamlessly with Salsa CRM. Don’t sacrifice the features you need to sustain your fundraising in the interest of a more robust CRM — get both!

MemberPlanet is a top Personify AMS competitor.

5. Personify Software Competitor: MemberPlanet

If your focus as an association is communication, MemberPlanet might be the solution for you. The association management software provider helps your administrative team stay on top of member communications over email campaigns and group text messaging features.

Whether you’re inviting members to an event or soliciting donations, you might need to address your messages to a specific segment of your membership base. MemberPlanet allows your association to create distribution lists to help you target messages to the members who need to see them.

As all good marketers know, targeted messages are more likely to be opened, read, and acted upon. To encourage members to engage with your association, you need to be approachable and give them any opportunities you can!

MemberPlanet is a top Personify software competitor for associations that value communication.

What Sets This Personify Software Competitor Apart

MemberPlanet truly places emphasis on communication and building a strong member community within associations. This emphasis is perfect for the missions of:

  • Nonprofits
  • Schools
  • Religious organizations
  • PTAs
  • Alumni associations
  • Greek associations

123Signup is a top Personify AMS competitor.

6. Personify Software Competitor: 123Signup

Professional associations and trade associations need association management systems that can accommodate the operations of member communities spread out across a vast geographic region. For these associations, 123Signup is a top Personify software competitor.

123Signup offers:

  • Membership management, including membership levels
  • Event registration for industry and networking events
  • Certificates for reaching professional development objectives

Your professional or trade association can rely on 123Signup to keep your members engaged in the professional community.

123Signup is a top Personify competitor for trade associations.

What Sets This Personify Software Competitor Apart

123Signup’s system is built to facilitate professional networking. You can organize members-only events, allow members to modify their profiles, and open up a member directory for users to browse.

Even better, your members only have to be signed in to take advantage of their networking benefits. Their membership status is automatically validated when they register for events or redeem certificates.

Sumac is a top Personify AMS competitor.

7. Personify Software Competitor: Sumac

Nonprofits looking for a basic solution to address several operational needs would do well to consider Sumac.

At its core, Sumac is a nonprofit CRM. But nonprofits that need more than constituent management have the option to purchase add-ons to address specific needs. The membership add-on provides:

  • Membership applications
  • Automatic renewal and dues payments
  • Membership cards
  • Trend reports

Because add-ons are included in pricing levels, nonprofits with membership programs considering Sumac should take a look through the pricing options to ensure they can get what they need in their budget.

Sumac is a top Personify software competitor and a no-nonsense nonprofit CRM.

What Sets This Personify Software Competitor Apart

Sumac is a no-nonsense software solution.

Your administrative team will not have trouble configuring the basic CRM and any add-ons, and users will appreciate the simplicity of membership functions embedded directly into your website through website integration.

Novi AMS is a top Personify competitor designed by and for trade association professionals.

8. Personify Software Competitor: Novi AMS

Trade associations looking for a comprehensive AMS that also facilitates website creation should consider Novi AMS. As the only association management software approved by Intuit for sale in the QuickBooks App Store, Novi AMS is particularly strong when it comes to accounting and financial management.

Novi AMS was created by and for trade association professionals who understand that these organizations have unique priorities and structures. Designed to make association management and web design easy, some of the most important features of Novi AMS include:

  • A 2-way, 24/7 sync with QuickBooks that eliminates the need for manual re-entry of financial information from one system into the other.
  • A membership database organized according to the parent/child (employing company/employee) structure that many trade associations use.
  • An easy-to-use CMS that doesn’t require coding experience and can be updated from your mobile devices.

Novi AMS features a robust member database and integrations with some of the most popular email automation platforms, making it easy for your association to stay in touch with members.

Novi AMS is a Personify competitor that makes it easy for trade associations to create and update great websites.

What Sets This Personify Software Competitor Apart

Novi AMS facilitates all aspects of managing your association and providing for your members, from keeping them updated via your website to processing their payments using top-of-the-line accounting features.

With a strong understanding of trade association professionals’ goals and priorities, Novi AMS allows you to focus on creating the best possible experience for your members.


Now that you know a little about the top Personify software competitors, you’re ready to learn more about your top choices! If you focus on your association’s specific needs, you can’t go wrong.

Want more information about other association management software? Check out these resources:

  • iMIS Software: An Overview and Alternative. iMIS is one of the most popular association management solutions. But what do you know about it? Read our review and our suggestion for a top alternative.
  • Top Abila Alternatives. Thinking about Abila for your association management needs? MAke sure you consider these top Abila alternatives before making a purchasing decision.
  • Aptify Review | Our Assessment and Comparison. Double the Donation has put together a review of Aptify, another legacy AMS you might be considering. Read up on the pros and cons, plus their suggestion for an alternative!

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