Association E-Learning: 3 Tips to Provide Member Value

As an association professional, your job revolves around member engagement. It’s the driving force behind your association’s existence.

That being said, if you find yourself asking, “Why aren’t members engaging with our association anymore,” you’re not alone. It’s hard to maintain association member engagement during a year like 2020.

The formula for engaging members hasn’t changed. Provide value for members, and they will come. But, given that the value offerings from your association may look markedly different from a year ago, that can be easier said than done!

Time and time again, we’ve found that e-learning is a great way to provide value to association members. But, the landscape for e-learning in professional development is incredibly competitive. Your association is now competing against similar organizations and off-the-shelf solutions such as LinkedIn Learning and Pryor Learning Solutions.

For your association to provide value to members and stand out from the crowd with e-learning, the content needs to be stellar and customized.

Let’s break that down a bit. How can you, or the e-learning development company you choose to work with, create courses that can’t be overlooked?

Highlight subjects that are useful for your association members.

Complete this exercise with us. Look around you. What does professional development look like for your team in 2020?

Does it include:

  • Working from home?
  • Increased distractions? (streaming services and homeschooling, we’re looking at you)
  • Increased workload, or otherwise strained working conditions?

Many people—and yes, this includes the members of your association—are experiencing at least one of these environmental factors. Somehow, though many are staying home to abide by social distancing recommendations, we have less time than ever before. Our plates are full!

Because of this, it’s crucial that e-learning content is useful—not just interesting, but actionable

E-learning courses need to help your association members do something better, whether in their jobs or personal lives. Here are a few ideas to kick off your content creation brainstorming:

  • Provide education and preparation for certifications. In-person training courses are likely canceled for the near future. But, that doesn’t mean the accompanying certifications are paused. For some sectors these certifications are crucial. We’ve found that e-learning can be a great alternative—for example, just consider the benefits of healthcare e-learning!
  • Consider general professional development topics. For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? We’d bet that courses on these subjects are in high demand.
  • Create content about navigating specific changes in your industry. For example, let’s say you’re a part of an association for marketing professionals. Consider creating e-learning courses discussing writing marketing copy during times of socio-economic unrest!

If you were a member of your association, which would you prefer: canned, out-of-sync content or personalized e-learning content, tailored to your interests? We’d prefer the latter.

Choose the format of your courses intentionally.

Have you ever fallen head-over-heels for a novel, only to see it misrepresented when turned into a movie? Maybe you’ve said something along the lines of: “The movie was okay, but the book was better.”

We’ve all been there! At the end of the day, some stories and lessons are told better in certain formats. This holds true for the e-learning courses you create. To create e-learning that provides member value, part of your mission is to discover the perfect format.

Here are a few quick tips to help you choose:

  1. Evaluate what needs to change. Do members need to develop a new skill, such as how to write a cover letter? Or, do members need a change in their mindset, such as understanding the importance of positive self-care practices?
  2. Identify how that change happens. What will drive the point home? This could be practicing a skill, watching a presentation, or even getting motivated to achieve more.
  3. Choose the format that meets that need. This could be microlearning games, immersive scenarios, or multi-module, multimedia courses.

We’ve talked about format conceptually. Now, let’s see how this would actually play out. Bring the course content ideas from the last section, and let’s brainstorm how you might choose the format for each:

  • Education and Preparation for Certifications: The last thing you want is a member completing a prep course… and walking away with little knowledge to assist them with exams. Let’s draw on the healthcare example from before. Members need both to learn new information and practice applying it. An in-depth, multi-module course that’s interesting and comprehensive is key!
  • General Professional Development Topics: Let’s consider the example of working from home. In this situation, learners don’t need an in-depth overview of the brain science behind working from home—they need quick, effective tips to make their day-to-day life more manageable. A microlearning course that focuses on the top tips for an effective WFH desk set-up would do great here.
  • Content About Navigating Industry-Specific Topics: Scenarios are ideal for learning about new developments in your field. We encountered industry-specific education when working with the Society for Pediatric Sedation. They needed to educate members on a crucial, specific skill—pediatric sedation decision-making. In the long-form course, learners experience case-based scenarios and reflect on the different decisions and outcomes.

With that, tell us this: How do you want members to speak about your courses after they’re completed?

Tossing away their popcorn, saying something like, “It would have been better if it was shorter/more immersive/more comprehensive…”? Or, not discussing the format at all, because it was so effective and all they are interested in now is putting what they learned into action? (We shouldn’t need to answer this one for you.)

Write assessments that are educational and challenging.

Don’t fall into the trap of believing assessments only exist to assess the knowledge of your members. Your association is providing e-learning courses to increase the value association membership provides. That should carry through to every aspect of your courses—assessments included.

There are some situations where the entire driver behind assessments is the grade at the end (like certification exams). However, in pretty much every other scenario, “passing” the knowledge checks holds little value. Do you know anyone that still discusses their high school or college GPA? Unless you’re surrounded by very competitive adults, probably not.

So, how can you create assessments that provide value beyond a “grade”? Create tests, quizzes, and knowledge checks that educate the members while testing them.

Let’s explore this through the lens of our earlier examples:

  • Education and Preparation for Certifications: Consider providing assessments that present realistic questions and challenges compared to what learners would experience in a certification exam. Then, give them the opportunity to evaluate their answers against an expert’s, to see if and where there is room for improvement.
  • General Professional Development Topics: Let’s say your course has a section on the language of your industry. Instead of creating a standard multiple-choice assessment, build a short game with scoring. It will engage and test the learners’ comprehension.
  • Content About Navigating Industry-Specific Topics: Consider assessments that walk through examples and allow the member to practice new industry developments. Drawing back to our marketing example, have members fill-in-the-blank to practice crisis-scenario phrasing. Then, include a discussion of why certain phrases work (and others don’t!)

Think of it this way: Have you ever completed an exhaustive course, and then rushed through the assessment at the end just to get it over with? Yeah, you don’t want to replicate that experience for your members.

Creating educational assessments is key to providing value from the opening notes of the course, all the way through the final quiz question. If you’re unsure about how to craft assessments in this way, you can partner with consultants in custom e-learning development. These consultants can help you craft courses and assessments that are value-packed from start to finish.

Beyond effective assessments, we recommend capturing the data from courses and assessments in your association management software (AMS). Have you ever wanted to understand what your association members want? This is how you can do that and give members an easy way to log their completed courses. It’s a win-win!

The truth is, the e-learning landscape is packed with competitors that are providing effective courses. For members to engage with your courses, you have to stand out from the crowd. With these tips, you’ll have a great head start.

Amy Morrisey is the President of Artisan E-Learning and serves as Sales & Marketing Manager. Amy started with Artisan as a contract writer/instructional designer. She was our Production Manager for four years and helped the team to double its capacity. As President, she stays focused on maintaining the high standards our clients have grown to expect. She believes that staying close to our clients, our people, and our work is a smart way to do that. One of her favorite things to do in the e-learning world is jump in with a client to write a storyboard that is creative and application-based. Before working with Artisan, Amy spent 17 years in corporate training and development predominantly teaching leadership development and coaching teams and executives. She currently serves on the board of ATD Detroit.

Social Learning: Creating Community Around Learning

Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? 

1. Build a Community

Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. From optimizing your website to taking advantage of event software to investing in reporting features, these five tips for digital member engagement can help set you in the right direction.

Now that you have started to build a sense of community with your users it’s time to start using community software. There are many options out there so find the one that works best for you — we recommend making sure it can play well with other items in your tech stack, such as your association management system and your learning management system.

2. Segment Community Groups

Once you’ve set up a dynamic, auto-populated community you’ll want to start segmenting people into different groups. Basing groups on users who are engaged in a course or attended an educational event is a great way to kick things off. Do it on a course by course basis, or create a community group based on something slightly larger than a single course – perhaps a community group for a specific curriculum or category, or for all learners. 

Depending on the nature of your courses and programming, you can determine what the right level of anticipated engagement might look like and then create an automation rule to put people in those groups. Community participation (I.e. make X number of posts / replies) could even be a criterion for course completion and certificate awarding. 

In a similar fashion, you could set up community groups around live events and webinars that happen through your LMS. Then invite attendees and your speaker/instructor for a follow up Q&A to happen in the community. This also generates a lot of great content for your community that could be made available to the group after the fact. 

3. Gamification 

Gamification is another buzz word up there with social learning and it’s becoming increasingly important. Sure, if people need to obtain continuing education credits each year or specific certifications to move to the next level in their career, they’ll take your courses. And yes, there are always people who want to continue learning. However, people are busy and have short attention spans. So why not make learning a little bit more fun? 

Badges are not only a great way to reward your learners for their participation, they also serve as a marketing tool for others to find out about your educational programs. Say you’re in a general community group, or maybe in a discussion forum after an event and Mary, who has the Expert Course-Taker 101 Badge leaves a comment. This might trigger you to find out what she had to do to get that badge and follow in her footsteps to take that course (or courses!). 

Badges can be displayed in private communities, but can also be displayed in broader social worlds, like LinkedIn, allowing recognition of badges from your educational content to reach a much greater audience. 

4. Marketing 

You’re engaging your current learners with communities and gamification, but what about those who haven’t joined in yet? You need to keep marketing! With some communities, their automation rules are driven off of user activities, and because LMS activities can be sent over to the community and counted among these, it’s easy to generate a variety of automation rules to segment your audience to better personalize your marketing. Think – is a renewal campaign going to be more effective if you send the same email to every member? Or is it going to be better if you target users based on their activity? Should you send the same renewal email to someone who has never taken a course vs. someone who is getting a ton of member benefit out of your LMS?  

With an LMS / AMS / Community integration you’ll know these things easily. The same goes for pretty much any call to action you might be putting in front of your members – not just renewals, but onboarding, event registration, volunteer recruiting, etc. Improved segmentation leads to better rates of conversion in pretty much any of these cases.

Jocelyn Fielding

Jocelyn is responsible for all marketing activities at Blue Sky eLearn, as well as overseeing sales from an operational standpoint. She has over 10 years of experience in sales and marketing, with 7 of those years being spent at Blue Sky, marketing and selling to associations, corporations, and pharmaceutical companies. When Jocelyn isn’t working, she enjoys being outside – whether hiking or heading to the beach. She’s also an avid traveler, has been to six of the seven continents, and is always planning her next trip (or two!).

Five LMS Content Strategies to Attract, Engage and Support your Learners

Content is key to bringing learners together and creating valuable online education experiences. Essentially, it is the bread and butter of an LMS. When your content is developed thoughtfully and implemented strategically through a smooth process, your learners will find it effective and keep coming back for more.

These 5 strategies will help you create LMS content that attracts, engages, and supports your stakeholders:

1. Move from a Catalog to a Knowledge Community: 

Cultivate a dynamic knowledge community as opposed to a static catalog. This approach will allow your learners to draw from the synergy of multiple learning styles, including curriculum-based learning, live onsite and online events, peer engagement, and informal learning.

Learners can engage at a pace that feels comfortable for them, whether they have only a few minutes or can invest the time in an 8-week course. They will also benefit from collaborations with subject-matter experts who provide real-world insights. Shared information and ideas are constantly evolving, and your learners will want to check your LMS daily to see what they might have missed.

2. Present Your Content Strategically

After you have developed your community approach with varying learning styles and contributors, it is imperative to understand and utilize your content correctly. 

Low-commitment content will attract learners, such as an interesting podcast or a post in your news feed about the latest and greatest industry development. Foundational and curriculum-based courses serve as the core substance of your LMS, offering the most impactful and enriching opportunities. These courses are typically monetized and sustainable.

Finally, online classrooms and events can serve as great community-building options. Evaluate your content’s purpose and be sure it is being applied and consumed in a way that best serves your organization, LMS, and learners.  

Through these 3 levels of engagement, your organization can create a synergy between the various types of content to attract new learners and provide resources that build participation and revenue.

3. Ensure Professional Branding: 

Your LMS needs to be neat, cohesive, and maintain a complete appearance; this will give a professional look and feel to what you are presenting. Maintain consistency between all of your platforms – from your website to social media to your LMS. Factors can include fonts, colors, logos, graphics, photo styles, etc. Consistency will make an end-user experience less jarring when transitioning from your website to your LMS.

Refer to your association or organization’s style guide for these standards or read more about style guides here. This also means it’s also important to take the time to fill in profiles within your LMS, including titles, profile pictures, and bios. Investing time on the visuals on the back end will create a more organized and appealing experience for your learners.  

4. Consider Certification Opportunities: 

After you’ve developed great content, implemented it correctly, and branded your LMS, there should be a way to measure your learners’ success. That is where certification opportunities come in. These serve as an excellent incentive for learners to dive deeper into your LMS because they are given the chance to hit career milestones, demonstrate mastery of a skill, and measure achievements.

Once your learners achieve certifications, reward them with digital badges to add to their profiles and endorse their accomplishments. Certifications create a more holistic experience for LMS users by validating and giving credit for their achievements.

5. Personalizing and Organizing Content: 

Curate content to directly meet the needs of your learners so they can benefit from every resource available to them. When participants log in to your LMS, allow them to set preferences and personalize their learning experience. You can then use those preferences and member demographics to recommend content and learning opportunities.

Make it a habit to continuously audit your content. Use an intelligent taxonomy to organize information, remove out-of-date material, and accurately tag content. That way, your personalized recommendations are precise and valuable. 

The technology around LMS may be evolving, but one thing remains the same: content is everything. Establish an energetic community of learners and contributors on your LMS by creating and providing great content. By following these steps, your LMS will be well-rounded, polished, and organized. As a result, you will be more prepared to meet your learners’ needs throughout their education journey.

By: Julie Ratcliffe, Content Creator for CommPartners 

Learn how to effectively increase member engagement for your association with this top guide.

Member Engagement Strategies: A Guide for Associations

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise.

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention.

It’s likely that you have developed a set member engagement strategy over the years. However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. Using your association management software (AMS) system, you can leverage your tools to further engage your members and even encourage interaction with each other.

In this guide, we’ll be reviewing some member engagement basics and walking you through a couple of questions. Follow along from the top, or skip to the section that interests you most using the following table of contents:

  1. What is member engagement?
  2. Why is member engagement important?
  3. Association member engagement strategies.

Don’t let member engagement fall to the wayside. Brainstorm ways to not only keep members renewing each year, but attract new ones as well. Let’s get started!

Improve your member engagement strategy with Fonteva.
What is member engagement for your association?

What is member engagement?

You already know the work it takes to truly build a loyal member base. Once a member joins your association, you need to actively work to nurture member relationships. You’ll know when member engagement is successful when the actions you take and the experiences your association offers outweigh the value of membership dues.

However, not every association will define member engagement in the exact same way. Member engagement varies based on the type of association and your member’s preferences.

Defining member engagement

The way that a university association measures member engagement will look noticeably different than how a professional association will measure engagement. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

Since no two associations are the same, the way your association measures member engagement is unique as well. Think about what your long-term goals are, whether it’s to increase member retention or encourage community-building. These long term goals can be achieved through various member engagement efforts and strategies.

As you review what member engagement means to your association, take the time to gain insight into where your members are already active. To put it simply, consider the various experiences and engagement opportunities that your association offers and the platforms where your members already are. Using a data-driven approach, observe how your members engage with those experiences, including:

  • Social media platforms.
  • Email marketing.
  • Live events.
  • Learning opportunities.

Once you get a clear sense of what member engagement means to your association, you can then turn these engagements into measurable numbers. This can be done by setting, tracking, and analyzing key performance indicators (KPIs).

Setting key performance indicators for member engagement

Key performance indicators (KPIs) are strategic business metrics that your association can set to measure your progress towards specific, quantifiable goals.

KPIs will help you and your staff measure the performance of your association based on key objectives. After defining what member engagement means to your association, you can then set KPIs to evaluate your success at reaching specific engagement targets.

Here are some examples of KPIs based on where your members may be currently active:

Set key performance indicators to measure the success of your member engagement strategies.
  • Social media platforms. Consider measuring how often you gain and lose followers, level of post engagement, amount of profile tags or references, and which of your posts get the most attention.
  • Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.
  • Live events. Consider measuring how many people registered, total attendance, how people found out about your event, the type of tickets people have bought, and more.
  • Learning opportunities. Consider measuring metrics from your LMS system — which classes are most popular, how many members received accreditations, and how often members start courses but not finish.

Determining effective KPIs is an important part of measuring the success of your member engagement strategy. Seeing actual data metrics will help you make the best future decisions. For more examples of KPIs, read this article for guidance.

Why is member engagement important to your association?

Why is member engagement important?

When most organizations think about member engagement, it’s easy to go straight to data and measure specific transactions. However, you have to look beyond the numbers and understand the meaningful experiences your association offers its members and the mutually beneficial value they provide.

Member engagement and retention: a key outcome

Lots of associations utilize their member engagement strategy to increase member retention.

From a  management point of view, prioritizing member engagement is crucial to promoting member retention. The more you engage your members, the more likely they will renew their memberships.

Focusing on member retention is generally more cost-effective than member acquisition, so building up a loyal member base will support the organization for the long run.

Consider what your association can offer that boosts the value delivered in exchange for membership dues. No one will pay to be a part of your organization without gaining something meaningful in return. Provide your members with opportunities and experiences that they will actually appreciate and motivate them to keep coming back. Keep in mind that positive member engagement results in a positive member relationship.

Member engagement and community-building

Associations often use member engagement to encourage member community-building.

Member engagement doesn’t just help you develop better relationships with your members. It can also encourage members to interact and engage with each other. Often times, individuals join associations to meet others who are similar to them. This way, they can learn and grow with other like-minded people. 

Your members should feel like they’re a part of a growing community, so consider basing your member engagement strategy around encouraging member networking and interaction:

  • Host live events. Events are the best way to engage your members and encourage community-building. This is because they provide a space for members to interact face-to-face. For example, a conference allows members in the same industries or sectors to come together and talk about new innovations or improvements in their field.
  • Provide an online member portal. While your association may have recurring in-person meetings and annual events, a growing membership requires an intuitive online member portal. This way, members can communicate with each other through forums and browse other profiles to get a better sense of their community.

Member engagement and non-dues revenue

Certain member engagement efforts can increase your non-dues revenue.

Associations often aim to prioritize raising funds outside of the regular membership dues. If you’re looking to grow your non-dues revenue, increase member engagement in ways that offer additional experiences and still promote a positive relationship.

For example, event ticket sales are a great way to increase non-dues revenue. While tickets are an extra cost, events offer a rewarding experience that justifies the member’s purchase.

Other engaging ways to increase non-dues revenue include running fundraising campaigns and offering branded merchandise through an online store.

What are some association member engagement strategies you can use?

Association Member Engagement Strategies

Check out these member engagement strategies for your association.

Since every association is different, it’s difficult to pinpoint the best association member engagement strategy to follow. Depending on your ultimate goal and members’ preferences, your member engagement strategy will be built around your specific KPIs and data metrics.

However, there are a couple of common strategic moves that can help substantiate any member engagement strategy.

Member engagement surveys

It’s good practice to always establish a direct line between you and your members. This way, you have a reliable communication channel and platform to gauge how your members are feeling.

Whether it’s delivered through a social media platform, mobile events app, or email marketing tool, regularly send surveys and polls to your members. This way, you can gain a more direct understanding of your members’ needs and preferences.

When is the best time to send out surveys and polls? Consider these approaches:

  • After events. This is when the event is most prominent in your members’ eyes, so it’s a great time to get feedback on how your event went and what can be improved.
  • With membership renewal reminders. As members are deciding whether or not to renew, it makes sense to also get some feedback from them. If members decide to leave the association, ask them to reveal why!
  • At the end of the year. When the holidays begin to wrap up, this is a great time to get members to reflect on the year and what your association has offered them.

Segmentation of members by interests

To better engage your members, it can be beneficial to segment them based on their interests. This way, you gain a better understanding of which members respond best to different member engagement tactics.

For example, you can start customizing content to resonate with certain segments of your members. Younger members may be more receptive to one type of message, while another version appeals to older members.

Improve your communication strategies

People get bombarded with emails and messages every day, so don’t bog down their inboxes with unnecessary content. As you’re developing your member engagement strategies, consider ways that you can improve your communication strategies.

For starters, let members choose their preferred mode of communication and aim to deliver messages in a way that they’re most likely to respond to. Additionally, segment your members and tailor each message based on their particular preferences and engagement histories.

Host events

One of the most appealing factors of joining an association is the events. In-person meetings provide significant value, as they reinforce to members that they’re a part of a real community. There’s little loyalty or emotion involved when all of the other members you “meet” are just photos on a screen.

In addition to serving as a strategy for boosting member engagement, events offer learning and networking opportunities that might not be found elsewhere. Remember that what your association offers should outweigh the costs of the membership dues, so actively consider ways to make your event stand out.

Make new members feel welcome, and old members feel valued

Your member engagement strategy should start on day one. As soon as a member joins your association, focus on engaging with them. Send a welcome package containing relevant association information, as well as instructions to access the online portal and information on any upcoming events. It’s important to immediately communicate the value of engaging with your robust member community.

However, don’t forget about those who have stayed loyal to you. Tenured members should still feel valued, as their contribution and engagement is still vital to your association. Maintain positive member engagement by continuously communicating your appreciation for their membership.

Offer many ways to engage

Avoid focusing on only one method of member engagement. While it’s wise to have a goal for your association to work toward, don’t let other engagement opportunities fall to the wayside. We’ll be discussing both digital and in-person member engagement strategies.

Here are some digital member engagement opportunities:

  • Online member portal. Provide a space for members to connect with others in their community.
  • Community message board. Members can actively engage with each other through forums, collaborate on files, and comment on each other’s ideas.
  • Learning management system. With an effective LMS, you can offer online courses and classes for members to further their education and gain certifications.

However, don’t forget about the value of face-to-face engagements. Consider these in-person member engagement opportunities: 

  • Events. Host conferences, presentations, and more to engage your members in-person. This way, they can actively interact with each other throughout the event. 
  • Learning opportunities. Offer in-person classes and learning events for members to further their education.
  • Meetings. Often times, your association will have committees and subsections. Encourage them to meet in-person on a daily basis so that they can accomplish objectives in an efficient manner.

Make it easier with an association management system

Invest in an association management system to help you manage your member engagement strategies.

Relying on software solutions has become more of a necessity than a suggestion, especially as your association continues to grow. After all, how can you effectively engage your members when you and your staff are bogged down by daily internal processes like sending dues reminder emails?

Fonteva has worked with associations for over a decade and strives to reduce the burden of association management and member engagement. As an all-in-one platform, Fonteva’s association management system gives you and your team access to:

  • Online member profiles. Engage your constituents online by providing a public member directory. This gives members a chance to get to know each other and even interact on an online message board. Members can also edit their own profiles and update any inaccuracies.
  • Member database. An intuitive CRM system makes it easy to personalize member communication. Fonteva is also 100% native to Salesforce, which means that your member profiles will be fully fleshed out and regularly updated with engagement metrics from event attendance, payment preference, and more!
  • Event planning and management. Fonteva’s AMS includes event management tools, so there is no need to look for a third party point solution. You can easily host an event microsite, create a mobile event app, and manage all of your key event personnel on one streamlined platform!
  • Continuing education opportunities. People join associations to stay up-to-date on best practices and innovations in their field. With Fonteva, you can offer certifications, learning events, online courses, and more.

Fonteva’s AMS also helps you and your team visualize past data to improve for the future. With flexible reporting tools, you can easily see which member engagement strategies are working and which need to be tweaked.


Actively engaging your members is an ongoing journey, but certain strategies can simplify the process. Consider your association’s overarching goals and areas where your members are already actively engaging. With reliable association management software, you can easily compile reports to understand these goals and form measurable KPIs to take appropriate action.

Check out these additional resources for more information on how to elevate your association and engage your members:

Improve your member engagement strategy with Fonteva's software.
Read this article and find the best practices for monetizing eLearning content.

Best Practices for Monetizing eLearning Content

For as long as most of us can remember, a large majority of revenue for professional associations came from membership dues. However, that number has decreased over the years. As the importance of non-dues revenue continues to grow, technological advancements have become one of the biggest drivers. These advancements allow associations to be more innovative while increasing the value they can provide to their members.

What Should I Monetize?

 That’s really up to what your learners will pay for. If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on.  Many live virtual events and on-demand recordings are also educational in nature, and people will likely be willing to pay for this type of content – especially if it’s presented by popular VIP speakers. Here are some ideas to get started:

  1. Develop and sell courses. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available. Examples are live or recorded webinars or recorded content from annual meetings.
  2. Host and sell live and on-demand virtual events. Whether part of courses or not, virtual events have become increasingly popular throughout the years. These include fully virtual webinars or live streams from in-person meetings and conferences. According to the Tagoras Virtual Events Report from last year, 42% of associations reported that they had previously offered a virtual event. Of those, 80% were directly charging participants. As for the associations that had not yet offered a virtual event? Another 25% of them were planning on offering one in the next 12 months.
  3. Start a podcast channel.  While many webinars and webcasts are one-off events, your audience is likely more accustomed to subscribing to a channel of podcasts. If this sounds overwhelming, remember that you don’t necessarily have to start from scratch. Think about all of the content you already have! For instance, you could take the “best of the best” from on-demand recordings and convert those soundbites into a series.
  4. Record content from in-person meetings and events. While this isn’t a new concept, there are many organizations out there not doing this simply because it’s an added expense. However, when you consider the amount spent on the in-person meeting and the potential non-dues revenue from repurposing this material, the additional spend will most likely be worth it. Recording the content will also allow you to reach an entirely new audience who was unable to attend your in-person meeting, which can increase the amount of value they feel they are receiving from your association.

Considerations when Selling eLearning

Figuring out what you want to sell is just one step in the process. Next, you need to determine where you are going to sell these items. Since we’re talking about eLearning specifically, you’re probably going to want to sell these items on your LMS. If you’re in the process of selecting an LMS for this initiative, here are some things to prioritize:

  • Integrated payment gateways
  • eCommerce functionality through an AMS integration, which enables all sales to be processed through your association management system
  • Personalized pricing, allowing you to differentiate pricing between members and non-members, attendees and non-attendees, and any other groups you define
  • Coupons and discount codes
  • eCommerce reporting to help you confidently prove and improve ROI
  • Coupons and discounts that can be used for specific items or sitewide
  • Product bundles to help sell a bulk of content at a discounted price or sell less popular items bundled with more top sellers

Pro Tips for Additional Monetization

You could start selling a handful of courses, virtual events, and on-demand recordings and leave it at that. But why would you want to? Here are some additional tips to continue to grow your non-dues revenue.

  • Upselling. This can mean a variety of different things. One example is to offer a premium for certain courses where an individual can purchase a class. As an add-on, they can also purchase a collaboration session or a 30-minute Q&A with one of the experts who created that course. Upselling personalized services like a one-on-one tutoring session can provide unique value to your members while creating a new revenue stream for your association.
  • Sponsorship. All of your eLearning non-dues revenue doesn’t have to come from your learners! You’re probably accustomed to selling sponsorships for your annual conference and other in-person events. So why not sell sponsorships for eLearning as well? You could sell sponsorships for live virtual events, on-demand modules, courses, or even the entire LMS.
  • License content or revenue share. This could be with partner associations, local affiliates, or educational institutions. By having other organizations help with content creation, you’re reducing internal resources while expanding your options for growing your non-dues revenue.
  • Career Development. Continuing education and certifications are not the only strategies for career development. You can also incorporate self-assessments and mentoring opportunities into your LMS and eLearning programs to create additional value for your learners.

While we’ve covered the main ways that many associations are monetizing eLearning today, keep in mind that each program will be specifically tailored to the organization. From there, you can determine which items make the most sense and how to get creative with things that you may not have even discovered yet! Start by understanding the LMS and eCommerce capabilities that your learners and organizations need, and then you’ll be able to identify what is truly important for your association to succeed.

Jocelyn Fielding – Director, Marketing & Sales Operations

Jocelyn is responsible for all marketing activities at Blue Sky eLearn, as well as overseeing sales from an operational standpoint. She has over 10 years of experience in sales and marketing, with 7 of those years being spent at Blue Sky, marketing and selling to associations, corporations, and pharmaceutical companies. When Jocelyn isn’t working, she enjoys being outside – whether hiking or heading to the beach. She’s also an avid traveler, has been to six of the seven continents, and is always planning her next trip (or two!).

Check out our top picks to help you choose the best association management software to suit your members' needs.

Best Association Management Software | Our Top Picks

Learn about the future of association software in this whitepaper!

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group.

The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow. As you begin your search, take the time to explore beyond the first dominant choices you come across. Other solutions typically include more specific features in nimble, more flexible structures.

That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! This list spans a variety of niches and levels of comprehensiveness, so be sure to read through each section. That way you’ll get a clearer sense of the particular balance of specificity, utility, and ease-of-use that will best suit your association’s needs. Here they are:

  1. Fonteva Membership – Best for Salesforce users
  2. Doubleknot – Best for the needs of a niche sector
  3. Higher Logic – Best for those that need general management
  4. CiviCRM – Best open-source platform
  5. Mogli SMS – Best for messaging
  6. Wild Apricot – Best for smaller and mid-sized organizations
  7. Sage Intacct – Best for financial solutions
  8. MemberPlanet – Best for groups who have a smaller budget
  9. BlueSky eLearn – Best LMS option
  10. Eleo – Best for organizations who fundraise
  11. MemberClicks – Best for an all-in-one management solution for small groups
  12. OpenWater – Best for processing applications
  13. 123Signup – Best general cloud-based platform
  14. Boomset – Best for event technology
  15. Morweb – Best for content management
  16. Novi AMS – Best for QuickBook users
  17. ClubExpress – Best for clubs
  18. iMIS – Best for member recruitment
  19. Raklet – Best for customer support
  20. Almabase – Best for alumni associations
  21. StarChapter – Best for multiple chapters
  22. Pathable – Best for association event apps

If a more lightweight, membership-oriented solution might be more appropriate for your software needs, be sure to check out our membership software comparison and buying guide too! Ready to get started? Let’s dive in.

Fonteva for Associations is our top pick for the best association management software.

1. Fonteva Membership – Best for Salesforce Users

Overview of this Association Management Software

Fonteva Membership is among the best AMS solutions out there for a number of reasons.

Its comprehensive features fit within a lean and intuitive structure that can get your team up and running in no time. 

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization.

Plus, the software is built on Salesforce, the world’s leading CRM platform for businesses. Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market!

Top Features of This Software

Fonteva Membership includes a wide variety of intuitive features and tools, all designed to take your association’s digital operations to the next level. Some of its top features include:

  • Comprehensive member profiles and database reporting capabilities. Automated and custom data reporting into your member CRM makes it easier than ever to track your members, identify areas for growth, and get a firm grasp on your own data. Built on the Salesforce platform, Fonteva can help your wealth of data start working for you.
  • Powerful event management features. Fonteva Membership includes enterprise-level event management and planning tools, with no extra integrations necessary. Draw directly from your own data reports, contact databases, and member CRM to plan your best event yet, all in a single platform.
  • Member communities and tools. Fonteva Membership allows you to create and customize communities and committees for your members. Plus, your members have the ability to form and manage their own groups! Organized collaboration is easier than ever with a platform designed to truly facilitate it.
Fonteva's comprehensive and intuitive features make it the best association management software available.

What makes this one of our top choices?

What makes Fonteva Membership the best option in our association software review? It is fully native to Salesforce.

As a native Salesforce app, Fonteva offers associations the power and the flexibility needed to not only fit comfortably within your operations, but also to streamline every aspect of them.

There are no growing pains with Fonteva – it’s a completely scalable solution.

As a true cloud solution, Fonteva Membership allows you to choose the functionality you need when you need it. You can easily add additional tools as your association grows and your needs change.

Doubleknot is a powerful niche association management software solution.

2. Doubleknot – Best for the Needs of a Niche Sector

Overview of this Association Software

Doubleknot is the strongest contender in our association software comparison for “best platform for the needs of a niche sector.” Their core clientele? Cultural associations, nature centers, museums, zoos, and aquariums.

As organizations with completely unique needs, the best AMS is the solution that most directly addresses their needs.

Doubleknot’s clients rely on their membership programs for stable support. That’s why the software’s comprehensive and specially-designed management, data, and planning tools are their best choice for ensuring continued development and success.

Top Features of this Tool

Doubleknot includes a full suite of association management features plus additional tools perfectly suited for the management of cultural organizations and nature centers. They include:

  • Full membership management platform. Retain more members by gaining a deeper understanding of your program’s engagement trends and demographics. Customize your communications strategies and automate online benefits like discounts and registration perks.
  • Program management tools. Full event and program configuration options let you create simple or complex tracks for your members. Plus, Doubleknot makes it easy to fully customize and update your registration forms, add-ons, payment options, and communication settings.
  • Ticketing and reservation management. Doubleknot’s fully customized online reservations platform will streamline your facilities management process and seriously boost engagement. Your members will appreciate the easy digital (and printable) ticketing system, too!
Doubleknot's top association management software is a strong choice for cultural and nature centers.

What makes this one of our top choices?

Doubleknot made our association software review because it’s a leader in a particularly difficult niche.

It offers fully comprehensive features that nonetheless directly address the needs of organizations and membership programs that are too often overlooked by dominant AMS solutions!

Higher Logic ranks among the best association management software solutions available.

3. Higher Logic – Best for General Management

Overview of this Association Software

Higher Logic is among the best in our association software comparison for groups that need a more general but effective and flexible suite of management tools.

The digital management toolbox provided through the Higher Logic platform offers effective, lightweight solutions for associations, commercial businesses, and nonprofit organizations alike.

Top Features of this Tool

Higher Logic’s association management platform provides a full set of digital tools to help streamline and boost your operations:

  • Interaction-centric design. Along with customizable member communities, Higher Logic features online forum-style discussion boards, perfect for starting conversations and engaging your members for the long run.
  • Customizable databases. In addition to full member profiles, dues tracking, and other data reporting tools, the software includes knowledge databases, designed to help your team and members preserve your crucial combined industry knowledge.
  • Fundraising tools. Generate additional non-dues revenue with integrated advertising opportunities that attract new sponsors interested in connecting with your community. Plus, tighter data reports and projections make it easier than ever to plan a winning campaign.
Higher Logic is a strong association management software solution for more lightweight needs.

What makes this one of our top choices?

With its lightweight yet comprehensive design, Higher Logic is generally a great choice for most groups.

Its flexible features allow your team to collect more and more data in the long run, leading to more targeted decisions and smarter, more sustainable growth.

Highly customizable structure makes CiviCRM a best association management software solution.

4. CiviCRM – Best Open-Source Platform

Overview of this Association Software

CiviCRM is unique in our association software review because it’s completely open-source.

This has made CiviCRM a powerful software provider for nonprofits and associations all over the world. 

Although it’s technically designed to meet the needs of nonprofit organizations, the highly customizable open-source structure of the software makes it a great choice for associations with the resources and know-how to fine-tune a perfectly tailored management solution.

Top Features of this Tool

A number of key features place CiviCRM among the best association management platforms available, including:

  • Open-source software structure. As an open-source platform, CiviCRM is inherently highly customizable and supported by its worldwide network of active users and volunteers. With some professional help, you can completely tailor the software into your own perfect management tool.
  • Full suite of membership tools. Along with comprehensive CRM and contact database features, CiviCRM includes a full toolbox for configuring and managing your membership program. Automated data reporting and smart groups make it an effective tool for associations, too.
  • Accounting integrations. CiviCRM can dramatically reduce manual data entry for your team, and its robust control system lets you fully customize the export process. This leads to more efficient, more organized, and more actionable accounting reports!
CiviCRM places top in any association management software comparison for its unique open source software.

What makes this one of our top choices?

CiviCRM will sit near the top of almost any association software comparison.

That’s because you can’t overestimate the potential value of using such a highly customizable solution for your digital management needs. 

With CiviCRM’s open-source platform, you and your team of developers can completely refine the software into your own perfect association management tool.

MogliSMS is the best association software for messaging between members.

5. Mogli SMS – Best for Messaging

Overview of this Association Software

Mogli SMS is a two-way text messaging, surveys, and chatbot tool available in Salesforce that associations can take advantage of. With a cost-effective, unlimited user license, your organization can utilize Mogli SMS to communicate with members in an efficient process.

Mogli SMS is an effective association software solution that can help you manage and oversee your members.

Top Features of this Tool

Mogli SMS helps your association handle its communications in a transparent and clear stream. Here are some of the features it offers:

  • Messaging. With Mogli SMS, your association can send and receive texts to and from all of your contacts and leads. You can also schedule messages and send bulk messages if needed.
  • Surveys. Mogli SMS allows you to create and send out SMS surveys. They can be more simple and follow a linear format, as well as be more complex and follow a branching format. 
  • Automation. Improve your relationships with members with automated notifications based on workflow and triggers. This also saves your management team’s time from bogging down their day with simple emails such as payment confirmations.
Check out Mogli SMS for the best association software for messaging for members.

What makes this one of our top choices?

Mogli SMS continues to be a top choice for helping the flow of communications in associations because it is a tool that is native to Salesforce. Your association won’t have to waste time doing any costly integrations to try and figure out how to merge this tool with your CRM.

Wild Apricot consistently ranks among the best association management software for smaller and mid sized organizations.

6. Wild Apricot – Best for Smaller and Mid-sized Organizations

Overview of this Association Management Software

Wild Apricot is an extremely popular, comprehensive management solution option for smaller associations, nonprofits, and clubs.

The platform leads its niche by offering strong tools to smaller and mid-sized groups that would likely be otherwise unable to access them. 

As such, Wild Apricot’s association software is a strong general suite of digital tools that have been perfect for groups of all sorts.

Top Features of This Software

Some of Wild Apricot’s top features include:

  • Lightweight and accessible database. Wild Apricot’s member database tools provide a comprehensive, secure way to store all your important data in one place. Backed up in cloud storage, users can also access and update their own profiles.
  • Payment processing. Wild Apricot allows you to directly accept online payments for dues or other member purchases. Plus the renewal and reminder processes are fully automated, which also makes financial reporting a breeze.
  • Website builder tools. Create a professional website for your group in just a few hours with the software’s built-in web design tools. A drag-and-drop interface lets you quickly create a site that includes all the important information and tools that members need.
Wild Apricot ranks high in lists of association management software reviews for its comprehensive and adaptable tools.

What makes this one of our top choices?

Wild Apricot is often among the top reviewed AMS solutions, and is a no-brainer for our association management software review. 

That’s because its suite of solutions is perfectly geared towards smaller and mid-sized groups and organizations that need a comprehensive set of tools without the heavy-duty price tag.

Offering effective tools that can be easily adapted to work for all sorts of community and professional associations makes Wild Apricot a top pick.

Sage Intaact is one of the best association management software if you need a financial solution.

7. Sage Intacct – Best for Financial Solutions

Overview of this Association Software

If your association is rapidly growing and you’re processing more and more membership dues, it’s smart to look into tools to help you handle the growing finances. Sage Intacct is not exactly an AMS system, however, it will help your association in how you bill members, budget for events, and compile effective reports. 

Top Features of this Tool

As a financial solution on the cloud, Sage Intacct offers these top features:

  • Cash management. Track multiple accounts in real-time with Sage Intacct’s cash management tool. This helps you understand where your cash is coming from and where it is going, which will help your entire association get a complete picture of your cash footprint.
  • Automated billing. Instead of processing each transaction individually, automate your pricing, billing, and subscription models. Sage Intacct will help your members pay their dues on time as well!
  • Budgeting and planning solution. With Sage Intacct, your association’s whole team will be updated on your budget. Your team can create a budget plan and even have multiple scenarios based on your single budget.
Sage Intacct is a leading accounting and financial tool for association management software.

What makes this one of our top choices?

Sage Intacct, though not exactly an association management software, can still elevate how your associations manage their members.  As a Salesforce partner, this is another tool that can easily work with your existing CRM.

Sage Intacct is one of our top choices because they really value customer satisfaction and have a long history of customer success. When you’re dealing with something as delicate as your members’ finances, you should choose a tool with Sage Intacct’s success rate.

Download our whitepaper to learn more about choosing the best association software.
MemberPlanet is a great association management platform for all kinds of groups.

8. MemberPlanet – Best for Small Budgets

Overview of this Association Management Software

Too often smaller organizations are unable to afford the management tools that can unlock higher levels of growth. MemberPlanet steps up to fill that niche.

As a lightweight, easy-to-use choice for small associations without the need (or budget) for more comprehensive management platforms, MemberPlanet is a strong choice for all kinds of smaller groups.

Top Features of This Software

Even as a more lightweight solution, MemberPlanet offers extremely effective features, like:

  • Communication tools. Easy email templates and group texting tools make it easy to direct your messaging campaigns. Spread the word to all your members quickly and easily with automated and customizable tools.
  • Simple payment processing. MemberPlanet’s ‘QuickPay’ platform is just one of their several payment tools. Collect membership dues, enable recurring payments, accept donations, and create customized invoices and forms in no time.
  • Easy-to-use member directory. Update, organize, and browse all your members in a straightforward database tool. You can customize fields and access permissions to make sure your whole team contributes to a culture of efficiency.
MemberPlanet ranks fairly high on any association management software comparison for its affordable suite of tools.

What makes this one of our top choices?

MemberPlanet is a top association software solution because it more directly fills a void that other solutions ignore, that is, smaller groups without the resources for much larger software suites.

As a straightforward management solution, MemberPlanet’s features and tools get the job done without requiring too much customization or manual input.

The best association software for education and an LMS is BlueSkyeLearn.

9. Blue Sky eLearn – Best LMS Option

Overview of this Association Software

Blue Sky eLearn is not an AMS system, but instead an effective learning management system (LMS). Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. 

With Blue Sky eLearn, your association can offer a vast resource of learning experiences like classes, meetings, and events. 

Top Features of this Tool

Blue Sky eLearn is an award-winning, cloud-based solution that associations can readily take advantage of. Some of their key features include:

  • Unlimited storage. With Blue Sky eLearn, your association doesn’t have to worry about data overages. Because your data is on the cloud, your association can store a lot of rich, educational media.
  • Far-reaching dashboard. Your association can oversee important information play out on their centralized dashboard. Find out which of your courses have the highest attendance and which are the least popular.
  • Assessments and certifications. You can give your association members various aptitude tests to evaluate how each of them does in your courses. You can award certificates to members who complete the classes and tests.
Blue Sky eLearn is the best LMS system in conjunction with your association management software.

What makes this one of our top choices?

Blue Sky eLearn is a top choice for associations and learning management systems because it can seamlessly integrate with webinar platforms, online communities, and association management systems. Check to see if Blue Sky eLearn will match with your current AMS system!

Eleo is another best association management software that might be perfect for your work.

10. Eleo – Best for Smaller Organizations who Fundraise

Overview of this Association Software

Eleo is a top association software that is especially powerful for groups focused heavily on fundraising.

The management suite effectively doubles as a platform for nonprofit organizations that need a donor management system to handle more complex needs.

This kind of flexibility earns Eleo its place on our association software comparison.

Top Features of this Tool

Some of the best features of Eleo’s software include:

  • Donor and member databases. Eleo’s flexible database functions are perfect for organizing and storing your data and contact information for members and donors alike. Designed for fast and easy access, you can quickly search your databases for exactly the entry you need.
  • Gift entry and acknowledgments. Within Eleo’s database tools, it’s easy to track individual gifts, record essential related data, and categorize the entry. Plus, the comprehensive database view allows you to effectively manage your thank-you and acknowledgment messages.
  • Grant management. If your association or organization applies for grant funding, keeping close track of the whole grant writing process is crucial to success. Eleo’s tracking features let you manage your grant projects, keeping all the essential data and plans in one organized place.
Eleo is among the best association management software solutions for its effective fundraising tools.

What makes this one of our top choices?

While most association software solutions are useful for fundraising nonprofits (and vice versa), Eleo is designed specifically to fit between them.

Offering the best of both worlds, Eleo’s fundraising tools and easy-to-use management features make it a clear choice for our management software review.

MemberClicks is a great association membership software option for smaller to mid sized organizations.

11. MemberClicks – Best for an all-in-one management solution for small groups

Overview of this Association Management Software

MemberClicks is an all-in-one management software solution perfect for smaller organizations. Their software is great for staff and trade associations, as well as chambers of commerce.

This software is a great choice for associations that are looking for a lightweight association software option that offers awesome customer support as well as top-notch event planning options. Their hands-on approach to implementation makes them a valuable resource for smaller associations.

Top Features of This Software

MemberClicks is a seriously robust software solution for its size, including features such as:

  • Member website and CMS builder. They offer organizations the option to build an appealing and informative website easily or use their tools to enhance an existing website. With MemberClicks, your organization can improve its web presence, grow your social community, and save time with its database solution.
  • Event management. It can be hard for a small staff to keep track of everything that goes into planning and running an event, but MemberClicks makes it easy. An association can generate and customize registration forms, manage attendees online, and create reports.
  • Automated application management and dues renewals. With these features, you can add member application forms to your website; send out automated and personalized emails about deadlines, renewal dates, and grace periods; and update member status automatically.
MemberClicks is a perfect association management software solution for smaller organizations.

What makes this one of our top choices?

Recruiting and maintaining members is easier than ever with a solution like MemberClicks.

MemberClicks is a top association management choice because it carefully balances economic practicality with robust functionality. Smaller associations will love using MemberClicks to manage their memberships.

OpenWater is the best association software for processing forms and applications.

12. OpenWater – Best for Processing Applications

Overview of this Association Software

OpenWater is an all-in-one platform solution that helps process and collect applications and forms for online review. This is not an association management software, but it is a tool that associations can use often because they have to deal with forms all the time.

From awards, scholarships, fellowships, grants, abstracts, and accreditations, OpenWater can save your association an incredible amount of time.

Top Features of this Tool

OpenWater has an abundance of different processes that can all happen on its platform. Here is some of what they offer:

  • Consistent branding. Even though OpenWater is a platform with multiple functions, it allows all of your processes to stay consistent with your branding. Your association’s team can create a custom-branded portal that even matches your own individual website!
  • Intuitive application process. As an association, you’re going to deal with a number of applications when people want to become members. With OpenWater, your association can ensure that applications are complete as it follows each registrant’s process.
OpenWater's association software will help you process forms and applications easily.

What makes this one of our top choices?

Even though OpenWater is not exactly an AMS, it is still one of our top choices for tools associations should use. It’s amazing how all the forms and applications that your association will have to process can all be done on this singular platform.

123Signup is a great association membership software option for cloud-based platform.

13. 123Signup – Best for General Cloud-Based Platform

Overview of this Association Management Software

123Signup is a reliable and secure association management option for associations looking for a cloud-based platform.

When your association needs a lightweight platform that allows members to change their membership status, sign up for events, and network within the association, 123Signup is a powerful option.

With a scalable pricing system based on different memberships, 123Signup was a shoo-in for our association software comparison.

Top Features of This Software

123Signup offers tons of easy-to-use membership management features. Here are just some of our favorite options:

  • Event registration. When you host events, you can empower your members to sign up online as well as purchase or renew memberships during the process.
  • Real-time reporting and analysis. With access to 50+ pre-built reports gives you a better understanding of membership trends, event attendance, financial data and more, so that you can make better data-driven decisions.
  • Targeted emails. You never have to worry about members missing invites, newsletters, surveys, or renewal reminders with targeted email options.
123Signup is is a great cloud-based association management software solution.

What makes this one of our top choices?

With these features, your staff can trust that your software is working as hard as they are.

123Signup is one of our favorite association software options because of its sweet simplicity. You get the features you need at the best price for you, and you don’t have to worry about overpaying or missing out.

Boomset is a top association management software for event technology.

14. Boomset – Best for Event Technology

Overview of this Association Software

Boomset is an event technology software provider that can help associations conduct their events better. This is not exactly an AMS system, however, it does help facilitate a huge part of associations: planning and launching events. 

Associations host events for a number of reasons, whether it is for a conference with a famous speaker or it is a learning opportunity to advance in a field. With Boomset, your event will have a set of technological tools that everyone will be talking about.

Top Features of this Tool

Boomset services thousands of events with over 2 million attendees each year. With these key features, Boomset can help your association’s event to:

  • Self-service check-in. With Boomset, let your event attendees check-in by themselves. Don’t waste time with having staff members manually check-in individuals and form lines that go out the door.
  • Walk-in registrations. Let people come to your event as walk-ins. Sometimes people who want to go to your event don’t know about it until the day of. Your attendance rate can go up an incredible amount once you invest in a tool that allows walk-in registrations.
  • Access control management. Boomset also makes lives easier for the event’s staff members. Let them access a dashboard where they have control of the event. 

What makes this one of our top choices?

Boomset is one of our top choices for associations, even though it isn’t exactly an AMS. This is because you can access the software and portal from any device. Both your event members and staff will likely be on the move during the event. Giving them mobile access to your event software and technology will make everyone’s lives easier.

Ready to find out which association is best for you? Download our whitepaper to find out.
Morweb is a great association member software for building beautiful web pages.

15. Morweb – Best for Content Management

Overview of this Association Software

Morweb is a unique platform because of its utility as both an association management solution and a robust content management system.

With Morweb, you can easily build functional, responsive web pages and empower your members to take advantage of your online directory, communication system, and document storage.

Your website can now be a central hub of institutional knowledge thanks to Morweb’s capacity to build searchable libraries of PDFs, images, Word documents, and more.

Top Features of this Tool

Morweb’s combination of association management and content management features make it a powerhouse software option. Here are some of our favorite features:

  • Customizable forms for collecting contact information, registering for events, volunteering, and uploading documents.
  • Widgets for streaming your latest updates like blog posts, event offerings, or news updates anywhere on your website.
  • Their powerful web builder makes it easy for anyone to create an attractive, functional, informative website—no coding knowledge necessary!
Morweb is an awesome combination association management software/content management software solution.

What makes this one of our top choices?

Morweb’s customizable web design tools and attached AMS features make it one of the membership website builders in the industry.

Morweb’s intranet communication system, online community features, and ease of use all make it one of our top favorites in this association software review. This is a great choice for associations hoping to communicate better with members online.

Novi AMS is a great association management software solution for accounting.

16. Novi AMS – Best for QuickBook Users

Overview of this Association Management Software

Trade association professionals know that helping their members develop professionally and form valuable connections with other members are top priorities. Novi AMS is an AMS solution designed by and for association professionals that will help you achieve those goals.

Additionally, Novi AMS makes it easy for your association to keep track of important accounting information through its integration with QuickBooks.

Top Features of This Software

The platform is just as easy for members to use when they want to register for events and update their profiles. From creating websites to keeping member databases organized, Novi AMS facilitates every aspect of association management so that trade associations can work to build connections among their members.

  • 2-way, 24/7 integration with QuickBooks. Keeping track of your trade association’s finances doesn’t have to be difficult! Novi AMS integrates with QuickBooks so that all information entered into one system automatically appears in the other. Your association will find it easy to track the invoices you create, the payments you process, and other important financial data.
  • Easy-to-use CMS. Novi AMS understands that not every trade association professional is a developer with extensive coding experience. Their CMS is designed to help you use simple tools to create an attractive and engaging website for your association and your members regardless of your level of coding knowledge. The sites created using the Novi CMS are fully responsive on all devices. You can even update them from your smartphone!
  • A member database designed for trade associations. Most trade association members join as employees of a company rather than as individuals. Your Novi AMS member database shows these parent/child relationships as well as additional affiliations your members may have with other institutions, such as larger parent companies.
Novi AMS is an association management software solution that makes it easy to create beautiful websites and keep your trade association member information organized.

What makes this one of our top choices?

Novi AMS is the only AMS approved by Intuit for the QuickBooks App Store. For trade associations already using QuickBooks as their accounting software, Novi AMS can help ensure that you’ll have comprehensive financial records updated and available in both your AMS and your accounting system.

ClubExpress is the best association management software for clubs.

17. ClubExpress – Best for Clubs

Overview of this Association Management Software

If your organization is more of a club, ClubExpress offers a management system that is perfect for running your club and organizing activities. 

We know that clubs have unique needs, including consistent meetings and various rules depending on the club’s core mission. Whether you’re a part of a car club, a computer club, an outdoor club, or a community service club, ClubExpress is prepared to manage members and help plan meetings for clubs, large and small.

Top Features of This Software

What ClubExpress’s features help this software stand out?

  • No installation process. ClubExpress works over the internet using any browser and personal computer. Don’t fret if your club doesn’t have a tech team to help you with software installations, you don’t need it with ClubExpress!
  • Easily create a member database. Clubs want to manage and organize their members efficiently, and ClubExpress helps. Even have a list for nonmembers who still want to get information but don’t want to make the full commitment. 
  • Provides a default (but customizable) website. As soon as you sign your club up online, ClubExpress makes a default website for you. You can then customize the color scheme and layout to fit your club’s branding. 
ClubExpress is an association management software to help manage clubs.

What makes this one of our top choices?

ClubExpress is a top choice for club management because there is no actual software you have to download. ClubExpress’s platform works over the internet, so if your team isn’t well versed in coding and software implementation, ClubExpress can be a great, accessible resource.

Your clubs information is then safely stored on ClubExpress’s secure data center and can be accessed anywhere!

iMIS is continuously the best association management software for member recruitment.

18. iMIS – Best for Member Recruitment

Overview of this Association Management Software

iMIS is a popular solution for association management because it helps organizations easily create an online community. This way, you can communicate with your members easily as well as control your web presence. 

iMIS isn’t specifically catered towards associations, as they offer solutions for nonprofits and unions as well. However, a lot of their features still work well for managing your association.

Top Features of This Software

Engage with your association’s members easily with iMIS’s features:

  • An online community portal. Your members can interact with each other by connecting, communicating, and collaborating online. 
  • View of members’ interactions. Your association can zoom out and manage individuals, chapters, committees and more! With iMIS, you can keep track of member engagements and make insights about how your association’s members are doing. 
  • Manage your web presence. Customize your website and internet presence by choosing from site templates or integrating it with your existing web management system.
Check out iMIS association management software for member recruitment.

What makes this one of our top choices?

iMIS comes with a few, very effective features, but its most impressive one is its built-in engagement scoring engine. iMIS gives your association members an engagement score to help you learn about strengths and weaknesses in your member engagement.

Raklet is one of the best association software for customer support.

19. Raklet – Best for Customer Support

Overview of this Association Management Software

Raklet is an AMS system that associations and clubs can use alike. It provides a simple platform that lets you manage association events and collect membership payments easily. 

If your association needs a general solution to various problems, Raklet is sure to have some options. 

Top Features of This Software

  • Tiered pricing model. Raklet offers a free plan for organizations with fewer than 1000 contacts and also additional packages designed for organizations of different sizes.
  • Offers their own CRM. With a built-in customer relationship management system, Raklet can store data securely, as well as encourage community engagement within smaller, more private networks. 
  • Can collect membership fees and ticket sales. Raklet will securely process financial transactions that are made through the platform. Feel secure and safe with Raklet!
Check out Raklet's association software for best customer support.

What makes this one of our top choices?

Raklet is a top contender for one of the best AMS systems because they offer 24/7 support through email and phone. If your association has a lot of questions or would just like a little bit more guidance, Raklet is a great choice and their team is happy to help your staff out whenever you need it.

Almabase is the best association management software for alumni associations.

20. Almabase – Best for Alumni Associations

Overview of this Association Management Software

Used by over 250 alumni associations and schools, Almabase is an alumni AMS system that can help you oversee a vast network of alumni. 

Offer your members incredible opportunities with alumni events and provide an accurate and diverse online alumni directory for individuals to search through. With Almabase, you can effectively keep alumni connected and engaged.

Top Features of This Software

With Almabase, your alumni association can:

  • Manage events. With Almabase, your association can plan reunions, homecomings, and chapter meet-ups. Don’t worry about setting up tickets or processing payments with Almabase.
  • Email marketing. You can send targeted communication with Almabase. Segment your alumni database with a filter such as “from Boston, MA” in order to invite relevant alumni to your events.
  • Alumni network. Almabase creates an exclusive online space for your association’s members to find other alumni. Don’t hold back your members and instead offer them Almabase’s platform so they can connect and communicate with other alumni.
Almabase is a great association management software for connecting to other alumni.

What makes this one of our top choices?

Almabase is a great management solution for alumni solutions because it can easily merge and take information from Facebook and LinkedIn. Almabase is smart in taking advantage of social media resources, especially ones that alumni tend to use a lot. This is also a platform where people tend to post their education history on, so they can also find new members for their association from it. 

StarChapter is a leading association management software.

21. StarChapter – Best for Multiple Chapters

Overview of this Association Management Software

If you help manage one of the local chapters of an association, StarChapter can give your board members a little boost with its management capabilities. StarChapter makes it easy to grow membership, attendance, and revenue within individual chapters. 

Top Features of This Software

StarChapter has various capabilities to help association chapters manage their local groups. Here are some of the top features StarChapter offers:

  • Membership Management. With StarChapter, you can keep your member data accurate and up-to-date easily. Segment your chapter’s members into different committees to help create insightful reports.
  • Communication tools. Your local chapter’s board can easily send out newsletters and event invitations with StarChapter’s newsletter content management tool. Save time with automated emails and welcome new members within minutes.
  • eCommerce. Create an online store and sell your local chapter’s merchandise. You can even charge meeting dues to grow your chapter’s revenue.
Check out StarChapter's homepage to learn more about their association management software.

What makes this one of our top choices?

StarChapter is a top choice for individual association chapters because it has special capabilities for board management. You can assign different members different admin levels on the software based on their role. Depending on whether you’re a president or just a paid intern, StarChapter offers the tools to help your chapter best manage your local members.

Learn more about how Pathable is one of our favorite association software.

22. Pathable – Best for Custom Association Event Apps

Overview of this Association Software

May 2020 Update: Don’t cancel your event yet – Pathable has unleashed a way to pivot your events from in-person to virtual. Learn more here.

If your association puts on large events like conferences, Pathable has your back. They’re one of the premiere creators of custom apps for associations with tools that improve the experiences of event planners, attendees, and vendors alike.

Top Features of This Software

Pathable offers a vast variety of features that improve your event experience and increase opportunities for engagement, including:

  • Attendee Networking. Pathable’s apps allow your members to own their experiences by empowering them to reach out to other attendees on their own.
  • Lead Retrieval. With Pathable’s badge scanning capabilities, vendors can easily take note of attendees that they talk to, without having to keep track of tens or hundreds of business cards.
  • Discussion Forums. Allow your attendees to continue their conversations year-round by providing them with a way to ask questions, offer feedback, and join conversations – all online.
Pathable is one of the top association software providers, with their beautifully made custom event apps.

What makes this one of our top choices?

Pathable is the best option for associations that are looking to take their event management abilities to the next level. With a custom app built for your event, you can engage members, provide value to vendors, and ensure that your community is able to own their event experience.

If your association, organization, or other types of membership-based group needs a new management solution, it’s important to do your research. Professional software can be a major investment, and this is especially true if you’ll be relying on it for such crucial functions as membership directories, event planning, online community management, and more.

One best rule of thumb: look for a lean solution. Both general and niche management software can offer extremely effective tools, but lean and integrated solutions tend to be the most flexible and useful for all situations in the long run.

Consider your group’s exact needs and use this guide as a launchpad for your research! Check out these additional resources for more information:

Contact us here to find the best association management software for you!

What is an AMS system? Check out our guide to learn the essentials for AMS systems and which one is the best for your association.

What is an AMS System? Your Association Questions, Answered

Contact Fonteva to get the best AMS system.

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community.

Going through the daily motions of administrative duties and repetitive tasks can take up unnecessary time for your association’s team. Without some sort of management software solution, your association doesn’t have the right resources and tools to consider more pressing matters and long-term goals, such as increasing membership retention and event attendance.

Your organization may already depend on some sort of tool to help run your online operations. However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data.

Investing in a new AMS system can be intimidating and take a lot of research, so this guide is intended to give you a head start. Though you probably know a bit about association management software systems, it’s always helpful to recap the basics so you move forward with a solid foundation. After reading our guide, you’ll be able to answer these questions:

  1. What is an AMS?
  2. What is an AMS system?
  3. How does an AMS help your association?
  4. What are the most important features of an AMS?
  5. What is the best AMS?

The best AMS system for your association is out there, so don’t let your day-to-day operations bog down your team’s productivity. Make online processes and data management easy for everyone by selecting the right AMS system for you.

What is an AMS?

What is an AMS?

What is association management?

Association management is a rather unique field because members pay dues in exchange for being part of the community. For those seeking guidance from colleagues in the same professional field, associations provide far-reaching networking opportunities to help further their careers and increase knowledge-sharing for community building.

Associations are usually governed through a board or an elected team to help oversee and handle all of the event planning, registration processes, and member details. As your membership increases and your association grows, management becomes an arduous process.

However, with specialized association management software, you can find solutions to help save time and let your team focus on big-picture goals, like increasing member engagement and retention.

What does association management software do?

Association management software helps associations stay on top of their administrative duties. Most management tools deal with simple membership data management needs and can handle basic accounting functions for collecting dues or tracking donations. While certain tools might save you a little time, there are more robust software solutions out there.

With the right AMS system, your association will be able to manage your members and their profiles more accurately.

Advanced software solutions with integration capabilities help your team gather, organize, and segment key pieces of data about your members. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. The best AMS system solutions will offer your association:

  • Event management tools.
  • Online store and e-commerce capabilities.
  • Automated dues payments.
  • Marketing and communication options.

While a basic association management tool will handle some of your daily tasks, a more powerful AMS system should even include, or be able to integrate with, other tools that your association relies on. An underlying data management solution like Salesforce is a good example.

What does an association management company do? 

An association management company is another option if your team is feeling overwhelmed with day-to-day operations. An association management company helps associations manage their internal executive, administrative, and financial duties. 

Association management companies might lift the weight off your team’s shoulders, however, you risk them becoming the public face of your association. A smart AMS system offers internal solutions for your association instead of having to depend on a separate firm for help.

What is an AMS system?

What is an AMS system?

Equipped with the right set of tools, your association can view trends over a wide period of time and pinpoint why members happen to be more engaged during the holidays or what factors affect membership retention.

The best AMS system provides your team with a 360-degree look at all of your association’s members. Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns.

Here is what a well-rounded AMS system provides for your association:

A well rounded AMS system includes a variety of features, including member registration capabilities, an accessible database, and more.
  • Member registration capabilities
  • An organized, easily accessible, cloud-based database
  • An intuitive website builder
  • Sets of email marketing tools
  • eCommerce capabilities
  • Online event registration functionality
  • An online payment processor

Having a robust AMS system may very well depend on whether you pick a platform or stand-alone software solution. An advanced AMS platform is poised to develop and grow as your association has new needs. Because it is built on a single code base, platforms can expand functions more easily over time while keeping your data centralized.

However, moving to a platform may take a bit of time and require a lengthier investment in updating your association’s information architecture. If your association doesn’t find itself constantly in need of adding more tools to keep up with your growth, an advanced AMS software solution with integration capabilities may be a more appropriate option.

How does an AMS help your association?

How does an AMS help your association?

With the best AMS system, both your association's staff members and community members will benefit.

Benefits of an AMS for your staff

Your staff is working hard to plan content, education, conferences, and other events for your members. Without the right AMS system, your team also has to deal with the day-to-day operations of fact-checking member profiles and keeping track of due payments. The best AMS system will streamline and add efficiencies to these tasks, providing your association with:

  • Efficient and secure flow. When your staff and team are planning your next engagement strategy, an AMS solution can make it easier to transfer and view data from multiple databases. For example, to get a full view of your members, you might need to pull data from your event management tool as well as your membership management tool. Make sure your AMS has reliable integration capabilities to make this possible— or even better, invest in a platform solution.
  • Increased security. Consolidating your association’s information in your AMS database is more secure than having it loose in an offline Excel spreadsheet. Association database management is more accessible to your staff when it is housed in an online software solution.
  • Data for smarter marketing and engagement strategies. An advanced AMS system with far-reaching integration capabilities will provide insight and help you make more data-driven decisions that will actually make a difference in your member engagement. 
  • 360-view of member engagement. Upgrading to an AMS system offers your staff a fully comprehensive view of your members. Your team can easily locate key member engagement metrics like event attendance and donation history.

Benefits of an AMS for your members

Your AMS system isn’t just there to increase efficiency for behind-the-scenes operations. The member experience reflects in your membership retention numbers. The more intuitive and engaging your AMS system is, the more likely your members will continue to contribute to your community. With an upgraded AMS system, your members will have:

  • More intuitive and engaging communications. Your AMS can help you create automated emails, invoices, newsletters, and reminders to ensure members are updated in real-time. If your AMS is integrated with a reliable CRM system, you can pull data from there to personalize your communications as well. 
  • Consistent and improved experiences. With an AMS, your association can create beautiful websites with individual pages and forms that are simple yet effective, all completely branded to your association.
  • Access to a wide variety of relevant resources. Your association members are there to connect with others like them and learn from the experiences your association curates. Make sure your members have the resources they need. Your AMS can even create a members-only portal to provide white papers, informational guides, and educational courses.
What are the most important features of an AMS?

What are the most important features of an AMS?

Each AMS system should have a tool belt of solutions that include member management, communication options, event management, and data reporting.

Your entire suite of management tools works together so your team and staff can put more effort into engaging your members. Whether it is through various software integrations or tools built into your platform solution, your AMS system should provide these important features:

  • A membership database and member profiles. Even the most simple AMS solutions should have capabilities for storing member data and organizing profiles. With a more advanced option, you can pull information from your CRM system and compile well-rounded member profiles full of personal information, payment preferences, and other relevant data.
  • Communication options. If you want to increase your member engagement, you have to look for an AMS system with robust communication abilities. Your management tools should include automated marketing and communication options to keep your members updated on due payments, events, and more. Whether it’s through social media, email, or phone calls, look for an AMS system that can do it all.
  • Event management tools. The main way your association encourages member engagement is through the events your team plans and launches each year. With tools such as customizable forms, automated marketing communications, and data analytics, AMS systems with event management functionalities will help you impress your members and keep them coming back.
  • Collaboration tools for members. Some AMS systems emphasize community in their association engagement and host communal message boards where members can post comments and suggestions, providing a place for feedback and collaboration.
  • Reporting and data visualization tools. One of the most helpful aspects of association management software is the reporting and data analytics tools. Your AMS system is storing and organizing massive amounts of information from different streams, whether it is data on your members’ business affiliations or event engagement metrics. Having capable reporting and data visualization tools offers your staff a 360-degree view and gives insights on how you can improve your future events and marketing techniques.
What is the best AMS system?

What is the best AMS?

With so many different solutions out there for your association to take advantage of, our top pick is Fonteva.

Fonteva is a platform solution for all of your association’s management and member engagement needs.

We know that a centralized AMS platform is the future for association and organization management. Software solutions may come with vast integration abilities, but platform solutions are built to expand and seamlessly take on new functions, not simply to fit into an increasingly complicated toolkit of integrated but still separate solutions.

Fonteva is also 100% native to Salesforce, one of the most popular, effective, and robust CRM systems available. This means that from the very beginning, your team has access to the powerful underlying Salesforce infrastructure as you customize your AMS platform. Other management software will claim they’re compatible with Salesforce, but Fonteva is one of the few that actually is made for Salesforce.

Fonteva’s platform solution provides your team with an entire software ecosystem full of tools that can perform administrative duties. On a Salesforce-based platform, you can also configure Fonteva to your association from the very beginning. Customizations are easier than ever and more simplified than if you were working across multiple separate solutions and tools.

As the best AMS system, Fonteva's membership dashboard provides a robust view on your members.

With Fonteva, your association will:

  • Eliminate data silos, point solutions, and costly integrations.
  • Gain access to a community of Fonteva experts to help you with any problem or question you may have.
  • Handle seamless upgrades and improvements because each tool runs and develops on the same code.

The best AMS system will save your team time and money while helping your members feel a part of an enriching and engaging community. Stop feeling frustrated with day-to-day operations and administrative duties for your association and check out Fonteva

Hope you enjoyed this article!

Additional Resources

If you want to take the time and do some more research on your own, here are a few additional resources to check out next:

What is the best AMS system? Check out Fonteva's demo to see if this is the best solution for you!
Check out our guide on AMS platforms and how they can benefit your association.

AMS Platforms: A Comprehensive Guide for Associations

Running an association can be an incredibly rewarding experience. From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. 

Without the right capabilities in your association management software, it can be very difficult for your team members to navigate your association’s wealth of data in order to make the best possible strategic decisions.

If you tend to add different software solutions to your toolkit on an as-needed basis in order to keep up with your association’s growing needs, you already know that this approach can quickly become unmanageable. Instead, investing in a centralized AMS platform will be the smarter move. 

While software solutions address specific needs and will typically require individualized solutions for connecting them into your broader system, an AMS platform is the broader system that comes preconfigured with the tools you’ll need and can be easily expanded to include more. 

Upgrading to a robust, centralized AMS platform can be a particularly smart move for more established associations with a large membership

If you think an association platform might be the right tech decision for your team and want to learn more, then you came to the right place. After this guide, you’ll be able to answer these questions:

  1. What is an AMS platform?
  2. What is the difference between an AMS platform and association software?
  3. What are the benefits of using an AMS platform?
  4. What AMS platform should you choose?

Making tech upgrades can be a daunting task for associations, but taking it on an entirely solution-by-solution basis can easily over-complicate things. Don’t miss out on all the features and benefits that a more holistic solution like an AMS platform can bring your team.

Are you ready for an AMS platform that can handle your administrative duties for your association?
What is an AMS platform?

1. What is an AMS platform?

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. An AMS platform should also have capabilities to build upon its codebase and connect to other software to grow as your association does.

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well.

With association software, the ability to integrate each separate solution is crucial if you want the perfect, streamlined toolkit for your needs. Whether you want a specific CRM system or need a customized form builder, software integrations can take your overall tech strategies to the next level but will require potentially complicated steps in between.

But with an association management platform, these tools can all be available— without the integration process. A comprehensive platform will contain (or easily add) the essential tools and serve as a foundation to continue growing your toolkit. You can expand your platform to include:

Your AMS platform can expand and be built out with various tools like member registration tools, database tools, website builder, etc.
  • Member registration capabilities
  • Cloud-based member database
  • Website builder
  • Email marketing options
  • Online store
  • Online event registration
  • Online payment and donation processing

You may already be using various association software solutions to address these functions separately, so why should you make the complicated switch to a whole new platform? Let’s take a closer look at the difference between software and centralized platforms.

What is the difference between an AMS platform and association software?

2. What is the difference between an AMS platform and association software?

Platforms are constructed to allow other software functionality to be built on it within the same technical framework. Software solutions have more focused capabilities and are constructed to accomplish a more specific and limited set of tasks.

Let’s give a common example. Like platforms, today’s smartphones have their own operating systems and core sets of built-in functions. But they also have the ability to be built out and expanded with additional apps that are built especially for your smartphone’s code.

Platforms give you the ability to more easily do things that were not originally included in the original version of the platformand that’s what’s so useful about them.

On the other hand, a simple software solution’s code, customizations, and functionalities are completely separate from your other tools. While you maybe can customize your association software to fit your needs or even integrate them with other management tools, you need to also be aware of each tool’s differences to gain a comprehensive look at your association.

Membership Management

Both AMS platforms and association software can handle member management, but AMS platforms take it to the next level with its' unique features.

Association software usually has some sort of membership management functionality, but will probably need an outside CRM with integration capabilities. Using a constituent relationship management system is important for keeping all your data on your members in one organized place. Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement.

Rather than complete separate integration and customization projects with other membership software, you can choose an AMS platform that is fully native to your specific CRM system (like Salesforce). This way:

  • Your data is consolidated.
  • Both your CRM and association software run on the same code.
  • Member profiles are well-rounded and have a single, accurate information source.

Event Management

Event management is crucial for both AMS platforms and association software, though its capabilities are going to be more efficient with platforms.

Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. When you manage events, your association software should be able to support essential functions from registration to post-event data analytics. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. 

On the other hand, AMS platforms are configured from the beginning to provide built-in connections across all of your essential tools and features. With an association platform, your event management tool and member management tool are both based in the same place. This allows you to more easily look at trends over a wide time period, drawing data from all different sectors of your operations without ever having to leave the core of the platform.

Payment and Accounting

You need robust payment and accounting abilities with your AMS platform or association software, with AMS platform's being more comprehensive and secure.

Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming. Your association software toolkit probably includes some sort of payment processor and accounting tools, but the financial data that your software is collecting isn’t being fully utilized if it’s not positioned within a broader scope.

However, imagine the informed decisions your association can make when you have all your financial data, event data, and membership data, centralized in one location.

An AMS platform will have a full profile on each of your members, providing you with not only robust member profiles but also give insights to help you identify and pursue membership goals, like improving your member renewal rates.

Association Software vs. AMS Platform 

To recap, the main differences between association software solutions and AMS platforms are that:

  • Platforms are solutions that are made to extend their original design with additional built-in tools to perform functions that weren’t originally included.
  • An AMS platform is the foundation for a broader management system. Building on your foundation, a comprehensive ecosystem can flourish.
  • Association software is much more specific and typically needs special capabilities to integrate with other tools, like your CRM or event management software.

Making the transition to a platform can certainly be an important investment for your association. The whole process might involve updating your data architecture or rewriting some of your website’s code.

However, if you seem to be constantly adding and integrating new pieces of software to support your growing association, a centralized AMS platform will grow with you. In the end, the switch will help to save your association time and money.

What are the benefits of using an AMS platform?

3. What are the benefits of using an AMS platform?

If your association decides to upgrade to an AMS platform for your management needs, you’ll ensure that all your tools speak the same language and share data more freely. This doesn’t just save time and energy for your association’s staff, but also makes your members’ lives easier. 

Your AMS platform functions on one codebase and common language, making it easier for your staff and team to use as well as your members.

Benefits for your association’s staff

If you want your association’s staff to be spending more time on engaging your members and planning events, your association should switch to a platform solution. An AMS platform will provide your association with all these perks:

  • Easier data migration. The best benefit of a platform solution is that all your data will be truly centralized in a database. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research.
  • Data-driven decisions. Your association deserves to make future decisions based on accurate, real-time, and reliable data. When you invest in a platform, you have access to data from all software streams. Since your data is within the same platform, you know you are pulling information from the right source. 
  • 360-view of member engagement. When your association relies on an AMS platform, you have access to a 360-degree view of your members. The best platforms are able to give you a comprehensive view of your members and let you easily locate member engagement metrics like event attendance. Using data trends pulled from your platform, you can better refine your engagement strategies for different segments of your member base.

Benefits for your association’s membership

Moving to an AMS platform solution doesn’t just make your life and your staff’s lives easier. A platform solution offers a smoother experience for your association’s members with:

  • Improved use of all association features. With an AMS platform, your members can register for courses and access association details in an effortless process. All of your operations and tools will be more closely connected, so the overall functionality of your association management system will be improved.
  • Easier access to association resources. Since all of your resources are in one place, and every feature is based on your single platform, your members will be able to access any information that they’re looking for. Make their lives easier by having readily available pages with event listings and a member directory. You can even configure a members-only portal to increase your resources’ authority. 
  • Less duplicate field-filling. Because all your data is centralized on your platform, there is less risk for duplicated field-filling or inaccurate information. Sometimes your members will fill out forms for events and then forms for donations with their personal details being submitted twice. A platform solution will intuitively compile their personal details and create member profiles by pulling data from different streams.
What AMS platform should your association choose?

4. What AMS Platform should you choose?

If you’re ready to start thinking about switching to an association software platform, start by exploring Fonteva.

Here at Fonteva, we know that platform-based solutions are the future for associations and other complex organizations. Why is Fonteva the AMS platform your association should choose?

Fonteva is an AMS platform that is 100% native to Salesforce, one of the world's most popular CRM.

Fonteva is built on Salesforce, one of the most popular, flexible, and effective CRM systems available today. This means that from the start, Fonteva’s association and membership management tools are seamlessly built into your underlying database. Other solutions boast about their CRM integration options, but Fonteva was genuinely made for Salesforce.

When you use an AMS platform, pick Fonteva for a hollistic look at your association's members through its membership dashboard.

With Fonteva, you can configure your platform solution to your association from the very beginning and simplify your activities. Investing in Fonteva will help your association:

  • Not waste time with customization. Because your platform has been configured from the start, you don’t have to tweak any tools to fit your association.
  • Eliminate data silos, point solutions, and costly integrations. You don’t have to worry about having any inactive duplicated member profiles floating around.
  • Have access to a community of coders and developers who are familiar with Fonteva. As Salesforce experts, Fonteva’s team will be able to help your association with any questions you have.

Don’t miss out on Fonteva’s association management platform. Start increasing member engagement today!

Additional resources 

Looking for more information on association management platforms and how to make your members’ lives easier? Check out the following additional resources for more guidance:

Are you ready for a platform that can do it all? Check out Fonteva for a comprehensive AMS platform.
Make the most of your association LMS with these eLearning best practices for associations.

5 eLearning Implementation Best Practices for Associations

If your association is looking for more ways to facilitate your members’ professional development and encourage them to take active roles in all that your association has to offer, you’ll want to consider providing them with eLearning opportunities.

Effective eLearning targets your members’ most pressing continuing education needs and presents courses in a captivating way.

eLearning helps your association improve your members’ engagement by providing them with a valuable resource for their growth and keeping them informed in their field. You can utilize your association learning management system (LMS) and other platforms.

Let’s take a look at how your association can get started providing eLearning opportunities for your members. To implement your eLearning system successfully, you’ll need to:

  1. Choose an association LMS that will suit your members’ needs.
  2. Provide members with the opportunity to earn and track professional certifications.
  3. Notify members when new courses are available to them.
  4. Promote social learning opportunities and live learning events.
  5. Share learning opportunities on your association’s website.

The first step in getting your members started with eLearning is to choose the right association LMS to suit their needs. When the learning experience is personalized, they’ll be motivated and engaged.

1. Choose an association LMS that will suit your members’ needs.

The best association LMS will positively impact both your members’ learning experience and your education team’s work to create and distribute course content. Look for a modern LMS that incentivizes course progress and completion for your members and communicates with the association software you’re already using.

Choose an association LMS that helps your members get excited about completing courses through:

  • High-quality content. Content is king in eLearning, and you are the expert in your field. Provide high-quality content to keep your learners motivated to complete courses and come back to you for more. Look for an association LMS that makes it easy to get your content up and running quickly, without sacrificing quality.
  • Interactive learning experiences. Interactive course authoring capabilities like being able to add interactions to videos and drag-and-drop experiences help learners retain more information than they would reading or watching alone. When members enjoy the learning experience, they’ll be motivated to complete more courses.
  • Gamification elements. Everyone loves a little friendly competition or a challenge to beat your personal best! Scoreboards and other gamification elements keep members motivated throughout their courses, while completion badges that they can display on their profiles in your association management system (AMS) increase their engagement with their fellow members.

The right association LMS facilitates your members’ professional development, engages them in your association’s offerings, and provides them with the opportunity to share valuable information about their areas of expertise with their colleagues. When your LMS and AMS are integrated, sharing this information becomes even easier.

2. Provide members with the opportunity to earn and display professional certifications.

The certifications and credits that your members earn when they complete courses using your association LMS are important indications of their professional standing. In certain fields such as healthcare, these certifications are often required for maintaining their career and potential advancement in their fields. Help your members progress in their careers by selecting an association LMS that they can use to earn and track necessary professional certifications.

As you compare eLearning systems for your association, look for one that facilitates the certification process by:

  • Encouraging course completion. When members know that their profiles in your AMS will be updated automatically to reflect the courses they’ve completed and the certifications they’ve earned, they’ll be motivated to participate in your continuing education offerings.
  • Show CE records. Many of the accreditation bodies need to see continuing education records from the past three years, so ensure that members are able to self-report courses they’ve completed and certifications they’ve earned on their profiles and upload transcripts from previous eLearning systems they’ve used.
  • Connect with other members. One of the major benefits of membership in your organization is the opportunity for networking with other professionals in the same and related fields. When members are able to earn and display their certifications, they’ll know who may be a valuable connection or resource just by browsing their colleagues’ profiles.

An effective eLearning system makes earning required certifications more convenient for your members, helping to remove potential barriers in the way of their career development. To learn more about granting professional certifications through an association LMS, you can visit Web Courseworks to see how the process works for healthcare associations.

When your members learn that using your association LMS to complete courses is both enjoyable and valuable, they’ll want to enroll in more. Make sure that your members are made aware whenever new courses become available to them.

3. Notify members when new courses are available to them.

Creating new courses is an important component of your association’s mission to facilitate continuing education opportunities for your members. The first step is selecting an association LMS that makes it easy for your team to develop effective ways of presenting the material they most need to learn. You’ll also want to use your LMS and other software systems to send automated notifications and reminders to your members.

For the most effective communications, choose an association LMS that integrates with your membership management system and can help you:

  • Provide an adaptive learning experience. Help your members continue gaining valuable knowledge and skills in a specific field or subfield by selecting an association LMS that recommends them future courses to take based on their history in the LMS, past purchases, interests, and more.
  • Automate your communications. Both your association LMS and your AMS can help you communicate with your members more efficiently by allowing you to set up automated email notifications and reminders.
  • Facilitate course purchasing and registration. Purchasing and enrolling in new courses shouldn’t be inconvenient for your members. Choose an association LMS that automates parts of those processes to save them time and energy.

With an up-to-date LMS (and potentially new membership management software as well, to make more effective use of your integrated software systems), your association is sure to meet your learners’ needs. You can even make their experience a collaborative one through social learning opportunities.

4. Promote social learning opportunities and live learning events.

Everyone’s preferred learning style is unique, and everyone can benefit from engaging more deeply with the material they’re learning by discussing it with others. Choose an association LMS that facilitates social learning on the platform and allows members to register for live learning events.

When your learners have the opportunity to participate in social learning opportunities, they’ll retain more of the information they learn and be more motivated to complete additional courses. Your association LMS can help by incorporating:

  • Discussion boards and live chat features. Learners participating in an online course can take advantage of these features to discuss the material with each other, gaining new perspectives and better understanding.
  • Registration for live learning events. Host a live learning event for members who live nearby to attend. They’ll be able to meet each other, collaborate in person, and learn more about your association. Publicize the event in your association’s communications to increase attendance.
  • Materials from past live learning events. Your online learners are likely spread out all over the country, if not the world, so they won’t all be able to attend your live learning events. However, this doesn’t mean they have to miss out! Make sure that your association LMS allows you to upload materials distributed at the event so that online learners can access them, too.
  • Updating members on future learning events. Even if all the details aren’t ironed out yet, it’s still a good idea to let your association members know when and where your learning events will be held as early as possible. As presenters, topics, and times are being finalized, you can find a conference management software that helps you manage other elements of your conference like reviewing submissions.

When you’re able to engage all of your online learners in social learning opportunities and even bring them together at live learning events, they’ll have a more memorable and enjoyable experience.

This is easiest to accomplish when your association LMS and membership management software are communicating to help carry out your event. If your membership management solution is built on Salesforce, you can check out re:Charity’s list of the top Salesforce apps to find the right software for facilitating your live learning event.

To make sure that your members make good use of the courses, events, and other learning opportunities that your association offers them, don’t forget to share them on your association’s website!

5. Share learning opportunities on your association’s website.

Your website is a hub for news about your association and information on all of the ways your members can choose to get involved. A clean, modern site that offers easy access to all the features of your AMS and association LMS will motivate members to take part in the continuing education offerings your association provides.

Whether your association has recently updated your site or you simply think it may be time to revamp your online presence, you’ll want to make sure that your site offers:

  • An engaging site design. Have new courses to offer or other exciting information about your association? Ensure that all of your updates are clearly presented on your website and that members can easily navigate to your most-used site areas. If you’re looking for guidance or inspiration, you can check out some effective web design tips here.
  • Access to members-only content. Members should be able to login securely to their courses on your association LMS, their member profiles on your AMS, and other protected areas via links on your website. To make the process convenient for them, make sure that they can get wherever they need to go in just a few clicks.
  • Mobile functionality. Your members are busy professionals and often on the go, so make sure that they can access your site from their smartphones. You’ll also want to choose an association LMS that allows them to complete coursework on their mobile devices so that they can continue learning from wherever they may be.

By choosing an excellent eLearning platform and incorporating it into an effective network of software solutions, your association can transform your members’ experience. You’ll encourage them to become lifelong learners and motivate them to take part in the opportunities your association creates for them.

When your association provides your members with quality eLearning opportunities, you’re demonstrating that you value their continuing education and professional success. The right association LMS is sure to improve your learners’ experience and encourage them to grow.

Author Bio

Amber Bovenmyer is the Director of Sales & Marketing at Web Courseworks. She’s committed to helping association executives realize the potential of their education programs and turn them into high performing revenue generators. Amber was named one of Madison, Wisconsin’s 40 under 40 and the number 1 LMS salesperson by Talented Learning.

Explore our top picks for the best Salesforce plugins for associations!

Salesforce Plugins | Top Picks for Your Association

Learn how business intelligence empowers the modern association in our whitepaper!

If your association uses Salesforce, you already know why it’s the world’s leading CRM and management platform for businesses and organizations of all sizes. Its features are comprehensive and offer an unrivaled level of functionality.

However, the Salesforce AppExchange is by far one of the platform’s biggest benefits.

The AppExchange is a central marketplace for Salesforce apps and plugins, which allow for the complete customization of the platform’s utilities. This makes it incredibly easy to build your own toolkit of features, all designed to work seamlessly on the management platform you’ve come to rely on.

We’ve written elsewhere on the top Salesforce plugins for event management, but hosting member events is just one part of what your association does.

Associations have complex needs. From membership management to fundraising, partnership building to digital marketing, you’ve got a lot on your plate. Study up on the wide range of plugins for Salesforce available on the AppExchange with our top picks:

  1. Fonteva Membership
  2. Fonteva Events
  3. Salsa
  4. OneCause
  5. SwagIQ
  6. Marketo
  7. SMS Magic Interact
  8. Ebsta
  10. CalendarAnything

These top plugins offer a fairly comprehensive overview of the level of quality and utility to expect from top-notch apps. Let’s dive in:

Fonteva Membership is a top Salesforce plugin for associations looking to streamline management.

1. Fonteva Membership: Best Salesforce App for Association Management

Plugin Overview

Designed to be the last management tool you’ll ever need, Fonteva Membership is the future of association management software. With comprehensive data management, member engagement, and eCommerce features, Fonteva’s AMS solution is a top plugin for Salesforce that should be on every association’s radar.

The intuitive features of Fonteva Membership makes it one of the top Salesforce plugins.

A few features and characteristics make this plugin a top association management software solution, including:

  • Full member profiles. Comprehensive profiles are automatically populated with new engagement data, combining the robust CRM foundation of Salesforce with the management insights of Fonteva. Easily track key engagement metrics at every level.
  • Member portals and communities. Create public and private microsites and member communities. Empower your members to engage in new ways with self-service options and interactive chapter, committee, and group portals.
  • Intuitive reports and dashboards. Draw from your wealth of data to generate customized reports at the push of a button. Refine your engagement and management strategies in real time with built-in dashboard capabilities.
Intuitive data reporting tools make Fonteva Membeship a top Salesforce plugin.

Why This Plugin Stands Out

It can be a challenge to find the right association management solution to meet your needs, but if your association already uses Salesforce, this one’s a no-brainer.

Because Fonteva is a native Salesforce app, that is, software built entirely on the Salesforce platform, the integration is seamless.

This translates into several major benefits for your association. As a true-cloud solution, Fonteva Membership software is always up to date. Your management and database tools speak the same language, meaning all your data is automatically reported.

The intuitive, comprehensive, and lean features of Fonteva Membership give your team the flexibility to effortlessly switch focus from individual metrics to big picture trends and fine-tune your strategies like never before.

Fonteva Events is a great Salesforce plugin for nonprofits that need to plan and manage events of any size.

2. Fonteva Events: Best Salesforce App for Event Management

Plugin Overview

As Fonteva’s suite of event planning and management tools, Fonteva Events is a fully native plugin for Salesforce. Designed to streamline even the most complex, enterprise-level events like major conferences and expos, Fonteva Events packs a punch with its comprehensive features.

Fonteva Events is one of the most powerful Salesforce plugins for event planning available.

Associations regularly plan and host all kinds of events for members, partners, and their communities. This plugin makes planning events in Salesforce a breeze because it offers features like:

  • Event lifecycle management. Comprehensive planning features and intuitive management interfaces let you track the progress of your events every step of the way. Get big-picture insights as you manage micro-level details.
  • Dynamic session builder. Association events have to be engaging, and Fonteva Events makes it easier than ever to create custom session tracks for your attendees. Your member communities can even collaborate on their own sessions for the big day.
  • Custom event sites. An event website has to accomplish a lot, from promoting your sessions to processing registrations and payments. Fonteva Events offers an all-in-one solution to host your event website and report its generated data directly to your Salesforce database.
Custom event sites integrated with your database makes Fonteva Events an excellent Salesforce plugin for associations.

Why This Plugin Stands Out

Like its counterpart membership management suite, Fonteva Events is the perfect Salesforce app for event planning and management because it’s fully native to the platform.

In the past your organization might have used a third-party event planning tool to organize and manage your meetings, conferences, and fundraisers. If that’s the case you already know that a lot can fall through the cracks when your team is busy switching between platforms.

With Fonteva Events, all your management data and tools reside within your Salesforce CRM.

This allows your team to make more informed decisions at every step in the complex event planning and management process. Plan smarter events, manage them more efficiently, and then learn more from them than ever before.

Salsa is a top Salesforce plugin for online fundraising.

3. Salsa: Best Plugin for Online Fundraising

Plugin Overview

While not available as an app on the Salesforce AppExchange, Salsa offers a robust online fundraising suite that fully integrates with your Salesforce CRM.

For associations that devote considerable time and energy to raising money and processing payments online, Salsa’s collection of tools can be an invaluable addition to your toolkit. Its full integration with Salesforce means it speaks the same language as the management platform on which you’ve already built your operations.

Some top features of the Salsa suite of online fundraising tools include:

  • Peer-to-peer fundraising capabilities
  • Customizable fundraising and donation forms
  • Donor, advocate, and volunteer-specific tools
  • Embedded matching gifts database access
SalsaLabs is a Salesforce plugin that offers a full suite of online fundraising tools that fully integrate with Salesforce.

Why This Plugin Stands Out

Integration with Salesforce means your set of online fundraising tools from Salsa can draw directly from your data, helping you make smarter decisions in any campaign.

For instance, integrated fundraising tools make the perfect addition to the list segmentation features of Salesforce. Target your members and supporters better than ever while raising more along the way.

OneCause is a top Salesforce plugin for donor engagement.

4. OneCause: Best Plugin for Donor Engagement

Plugin Overview

OneCause leads the race in donor and member engagement tools.

Besides offering a suite of online fundraising tools, OneCause makes a powerful partner for associations that need to better engage their members. Even better, it offers a free plugin for Salesforce to ensure that all the valuable engagement data you generate goes exactly where it needs to be — in your Salesforce CRM.

OneCause specializes in a few main areas of donor and member engagement, including:

  • Text-to-give software
  • Online payment processing
  • Mobile bidding tools and apps
  • Online auction planning and management
OneCause is an effective Salesforce plugin for donor engagement.

Why This Plugin Stands Out

Auctions are among the most reliable fundraising and engagement techniques for all kinds of enterprise-level organizations and associations. OneCause leads in online and mobile auctions because its tools were the first and continue to be the best in the space.

If your association needs a new engagement-boosting set of tools for its arsenal, the integration provided by the OneCause plugin for Salesforce might just be the icing on the cake.

SwagIQ is a top Salesforce plugin for building relationships.

5. SwagIQ: Best Plugin for Building Relationships

Plugin Overview

Your association has a lot of crucial relationships to foster and cultivate. From sales to partnerships, marketing to engagement, it’s essential that your team stays on top of managing the web of relationships that supports its efforts across the broader space.

SwagIQ is designed to help you close more deals, attract more partners, and break through the noise by simplifying and managing your interactions.

As a plugin for Salesforce, this means your whole database of information is at your fingertips as you use any of SwagIQ’s key features:

  • Create and manage your swag gifts and products for members, partners, and donors
  • Boost your marketing efforts by making real connections
  • Track shipments, direct mail, and digital marketing campaigns
  • Trigger outreach at the right moments with real-time, rules-based alerts in Salesforce
Swag IQ is a top Salesforce plugin for building and managing relationships.

Why This Plugin Stands Out

Relationships with their members, whether individuals, businesses, or other organizations, is of utmost importance for associations. Smarter tools and plugins for Salesforce like SwagIQ make it easier than ever to drive engagement and grow your influence with both physical and digital outreach.

Marketo is a top Salesforce plugin for digital marketing.

6. Marketo: Best Plugin for Digital Marketing

Plugin Overview

More and more, associations depend on their ability to engage members online and attract new audiences using digital content and tools. Digital marketing is a challenge for many associations, but the right tools can help.

You already know that Salesforce offers powerful tracking and reporting capabilities for your marketing campaigns. Adding the Marketo suite of marketing and email automation tools to the mix is a smart move for any association.

Some of Marketo’s top features and tools include:

  • Email campaign creation, management, and tracking
  • Smart automation tools to maximize the impact of email communications
  • Lead nurturing features for cross-channel campaigns
  • Lead scoring and analytics to track potential donors, members, and upgrades

Why This Plugin Stands Out

Of all the aspects of your association’s operations, the ability to easily access and analyze your data is perhaps the most important when it comes to marketing. Marketo is an ideal plugin to help your team better streamline its marketing activities and learn more from your past campaigns.

SMS Magic Interact is a top Salesforce plugin for communication.

7. SMS Magic Interact: Best Plugin for Communication

Plugin Overview

Smarter communication strategies are an essential way for modern associations to maintain the healthy cultures of engagement that they encourage among their members.

Salesforce apps like SMS Magic Interact make it easier than ever for those associations to reach members where it really matters — on their smartphones. Increasing visibility in the right places goes a long way toward increasing member engagement.

Consider these features:

  • Central text conversation management, segmentation, filtering, and alert tools
  • Industry-specific message templates for easy use
  • Fast text campaign set-up and customization
  • Video and image embedding

Why This Plugin Stands Out

Like Fonteva’s suite of association management tools, SMS Magic Interact is a native Salesforce app. This means all of your text message tools, past campaign data, and member contact information are within easy reach of one another. Take your communications to the next level to keep your members engaged!

Ebsta is a top Salesforce plugin for integration with LinkedIn.

8. Ebsta: Best Plugin for LinkedIn Integration

Plugin Overview

It’s likely that many if not most of your members and other contacts use LinkedIn to stay connected and updated within their professional circles. Information that your members add to their LinkedIn profiles is valuable for your association’s communications and outreach efforts.

Ebsta is a plugin for Salesforce that allows you to update your Salesforce records as you browse your members’ and other connections’ LinkedIn profiles. Because Ebsta is an extension that you can access right from your web browser, you don’t have to leave LinkedIn to add information to Salesforce.

Using Ebsta, you’ll be able to:

  • Identify records that already exist within Salesforce as you browse LinkedIn
  • Update Salesforce without having to navigate away from LinkedIn
  • Gather information from other professional networking sites and job boards
  • Log and plan calls, tasks, and other interactions with your contacts
Ebsta is a top Salesforce plugin for integrating with LinkedIn.

Why This Plugin Stands Out

The more updated information your association has on your members, the better you’ll be able to stay in contact with them. Ebsta helps you gather the most important details into Salesforce for easy reference and more effective outreach. is a top Salesforce plugin for integration with WordPress.

9. Best Plugin for WordPress Integration

Plugin Overview

Your association uses several online platforms to keep in touch with your members and provide them with opportunities for professional growth. One of the most important locations for your members to stay up-to-date on your association’s offerings is your website.

If your association has built your website on WordPress, one of the most popular CMS platforms around, you can use to integrate your Salesforce member database with your WordPress website as well as over 100 additional apps your association may be using. can help your association:

  • Eliminate the need to import data manually between apps
  • Automate communications with members
  • Create workflows that allow you to market and sell your association’s offerings
  • Gather valuable information from emails and social media sites is a top Salesforce app for integrating with WordPress and other popular apps.

Why This Plugin Stands Out

Especially as your association expands, keeping all of your members updated on your news, events, services, and other offerings can require a lot of effort! Save your team time and energy using a Salesforce app like

CalendarAnything is a top Salesforce plugin for scheduling.

10. CalendarAnything: Best Plugin for Scheduling

Plugin Overview

Whether your association is hosting a conference, sending out communications to members, or planning additional opportunities, scheduling is an essential part of your process. Creating an effective schedule becomes much more manageable when you can do so directly within Salesforce.

With the CalendarAnything scheduling plugin for Salesforce, your association can create calendars right in your member database. Customizable color coding and views, as well as a mobile app, make it easy to stay organized.

CalendarAnything offers features such as:

  • Calendar creation from preexisting standard and custom objects in Salesforce
  • An easy-to-use drag-and-drop interface
  • Sharing capabilities via the Salesforce1 app and Office 365
  • Messaging capabilities for greater collaboration
CalendarAnything is a top Salesforce plugin for scheduling across your association.

Why This Plugin Stands Out

Scheduling your association’s various activities and offerings—and making sure that all of your members are aware of these opportunities—is a more efficient and effective process with a Salesforce app like CalendarAnything.

If your association is smart enough to use the world’s leading CRM and data management platform for businesses and organizations, you owe it to yourself to explore the AppExchange.

Plugins for Salesforce can completely change your interactions with the platform, taking it from an excellent foundation to the ultimate toolkit.

Be sure to continue your research with a few additional resources too:

Ready to learn how Fonteva can help you? Check out our virtual tour